SBD/Issue 205/Sponsorships, Advertising & Marketing

Marketplace Roundup

SPORTSBUSINESS JOURNAL's Liz Mullen cites sources as saying that IMG's discussions with Arizona-based Gaylord Sports Management "have concluded with no deal." Sources said that IMG had been talking with Gaylord, which reps several golfers including Phil Mickelson, "about acquiring all or part of the business." However, golf -- "specifically Mickelson -- was the main attraction." Gaylord CEO Steve Loy in a statement said, "It is flattering to know our competitors think of us as being a value strategic partner but we are not for sale in whole or in part and IMG is not trying to buy us" (SPORTSBUSINESS JOURNAL, 7/13 issue).

Ralph Lauren's Opening
Ceremony Outfit Sketches
DRESS FOR SUCCESS: In Colorado Springs, Brian Gomez reports Polo Ralph Lauren "will accent a navy blue-and-white Opening Ceremony outfit with touches of red" for U.S. athletes to wear at the '10 Vancouver Games. The USOC asked Polo Ralph Lauren to "incorporate more red into opening and closing ceremonies garbs and Olympic Village wear." Sketches of Olympic Village gear "have skiers wearing white jackets with blue collars and red stripes running from the shoulders to the wrists," while the chest "includes a USOC emblem on the right and Ralph Lauren's famous logo" on the left (Colorado Springs GAZETTE, 7/14).

TRIAL & TRIBULATION: In St. Paul, Sean Jensen reports the family of late Vikings OT Korey Stringer "won an important victory in federal district court Friday against equipment manufacturer Riddell." A federal district judge in Columbus said that Riddell had a "'duty to warn' Stringer that its helmets and shoulder pads could contribute to heatstroke when worn on hot days." A trial is "set to start Nov. 2, and the jury will determine whether Riddell is culpable for not warning Stringer" (ST. PAUL PIONEER PRESS, 7/14).

FASHION FIRST: Tennis player Caroline Wozniacki will represent the new fall/winter '09 adidas tennis collection by Stella McCartney. Wozniacki has been selected to become the exclusive new face of the tennis line and will be playing in apparel and footwear from the collection at all upcoming tournaments beginning with the U.S. Open (BEST).

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