A-B Departs As Team USA Sponsor MLS Wraps Up Media/Marketing Tour MLB Continues Collaboration With Mayors Ganassi Lands Credit One As Sponsor NAPA To Sponsor Rossi's IndyCar Ride Price Chopper To Sponsor Royals Under Armour Signs Fournette As Endorser TD Ameritrade Not Returning As USOC Sponsor Warriors Hold Lavish Arena Groundbreaking Bell, Zenkel Among NBC Sports Promotions
SBD/Issue 205/Sponsorships, Advertising & Marketing
Published July 14, 2009
SPORTSBUSINESS JOURNAL's Liz Mullen cites sources as saying that IMG's discussions with Arizona-based Gaylord Sports Management "have concluded with no deal." Sources said that IMG had been talking with Gaylord, which reps several golfers including Phil Mickelson, "about acquiring all or part of the business." However, golf -- "specifically Mickelson -- was the main attraction." Gaylord CEO Steve Loy in a statement said, "It is flattering to know our competitors think of us as being a value strategic partner but we are not for sale in whole or in part and IMG is not trying to buy us" (SPORTSBUSINESS JOURNAL, 7/13 issue).
Ralph Lauren's Opening
Ceremony Outfit Sketches
TRIAL & TRIBULATION: In St. Paul, Sean Jensen reports the family of late Vikings OT Korey Stringer "won an important victory in federal district court Friday against equipment manufacturer Riddell." A federal district judge in Columbus said that Riddell had a "'duty to warn' Stringer that its helmets and shoulder pads could contribute to heatstroke when worn on hot days." A trial is "set to start Nov. 2, and the jury will determine whether Riddell is culpable for not warning Stringer" (ST. PAUL PIONEER PRESS, 7/14).
FASHION FIRST: Tennis player Caroline Wozniacki will represent the new fall/winter '09 adidas tennis collection by Stella McCartney. Wozniacki has been selected to become the exclusive new face of the tennis line and will be playing in apparel and footwear from the collection at all upcoming tournaments beginning with the U.S. Open (BEST).