Weekend Plans With Engine Shop's Ed Kiernan Oilers Unveil Details Of New Arena District Ravens Partner With Domestic Abuse Center NFL Toughens Domestic Violence Policy CBS Going All-Out With U.S. Open Coverage Snickers Releases First Manziel Commercial Classified Advertisements Executive Transactions Filing Hints NCAA's Strategy In O'Bannon Appeal Notre Dame Renovations Begin In November
Upcoming Conferences and Events
SBD/Issue 205/Sponsorships, Advertising & Marketing
Dana White Says EA Sports To Blame For MMA Videogame Dispute
Published July 14, 2009
|EA Sports Declines To Discuss
Possibility Of UFC Videogame
HOW IT WENT DOWN: UFC Chair & CEO Lorenzo Fertitta Saturday said, "When we had the opportunity to go out and build a video game who do you think the first people we called was? EA Sports. ... We sat in the room with them and I would have cut a worse deal just to be with EA Sports. I wanted them so bad. They looked at them and they told us they didn't think MMA was a sport. ... They said the UFC was irrelevant and that we were wasting their time." Fertitta added, "We went down the street and did a deal with THQ and they thought MMA was a sport. So we stick with the guys who stick with us. Now the UFC video game has been a massive success with three million copies sold. And guess what EA wants to do? They want to do an MMA game now." Fertitta added, "If you are [a] young fighter coming up, it just makes sense to stay under the umbrella of UFC companies, sponsors and marketing to ensure yourself a cut of the action for the rest of your life" (LAS VEGAS SUN, 7/12).