U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
SBD/Issue 205/Sponsorships, Advertising & Marketing
Dana White Says EA Sports To Blame For MMA Videogame Dispute
Published July 14, 2009
|EA Sports Declines To Discuss
Possibility Of UFC Videogame
HOW IT WENT DOWN: UFC Chair & CEO Lorenzo Fertitta Saturday said, "When we had the opportunity to go out and build a video game who do you think the first people we called was? EA Sports. ... We sat in the room with them and I would have cut a worse deal just to be with EA Sports. I wanted them so bad. They looked at them and they told us they didn't think MMA was a sport. ... They said the UFC was irrelevant and that we were wasting their time." Fertitta added, "We went down the street and did a deal with THQ and they thought MMA was a sport. So we stick with the guys who stick with us. Now the UFC video game has been a massive success with three million copies sold. And guess what EA wants to do? They want to do an MMA game now." Fertitta added, "If you are [a] young fighter coming up, it just makes sense to stay under the umbrella of UFC companies, sponsors and marketing to ensure yourself a cut of the action for the rest of your life" (LAS VEGAS SUN, 7/12).