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SBD/Issue 205/Sponsorships, Advertising & Marketing
Dana White Says EA Sports To Blame For MMA Videogame Dispute
Published July 14, 2009
|EA Sports Declines To Discuss
Possibility Of UFC Videogame
HOW IT WENT DOWN: UFC Chair & CEO Lorenzo Fertitta Saturday said, "When we had the opportunity to go out and build a video game who do you think the first people we called was? EA Sports. ... We sat in the room with them and I would have cut a worse deal just to be with EA Sports. I wanted them so bad. They looked at them and they told us they didn't think MMA was a sport. ... They said the UFC was irrelevant and that we were wasting their time." Fertitta added, "We went down the street and did a deal with THQ and they thought MMA was a sport. So we stick with the guys who stick with us. Now the UFC video game has been a massive success with three million copies sold. And guess what EA wants to do? They want to do an MMA game now." Fertitta added, "If you are [a] young fighter coming up, it just makes sense to stay under the umbrella of UFC companies, sponsors and marketing to ensure yourself a cut of the action for the rest of your life" (LAS VEGAS SUN, 7/12).