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SBD/Issue 204/Sponsorships, Advertising & Marketing
Ray Of Light: Longoria's Popularity, Marketability On The Rise
Published July 13, 2009
|Longoria Beginning To Draw Marketing
Interest From National Companies
ALL-STAR SENDOFF: In St. Petersburg, Smith & Topkin noted the Rays' five All-Stars -- Longoria, 1B Carlos Pena, SS Jason Bartlett and OFs Carl Crawford and Ben Zobrist -- were "presented their jerseys by Majestic" on the field prior to Saturday's game at Tropicana Field against the A's. Majestic started the program last year and said the concept is "just like a high school pep rally." There will be a "'limited supply' of the jerseys available at the Trop gift shop" (ST. PETERSBURG TIMES, 7/11).