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SBD/Issue 204/Leagues & Governing Bodies
LPGA Names Marty Evans Acting Commish; Search Committee Named
Published July 13, 2009
|Evans To Serve As
LPGA Acting Commissioner
CRUCIAL TIME FOR NEW LEADER: Golfer Suzann Pettersen, one of 15 players who earlier this month signed and submitted a letter calling for Bivens to resign, said, “This is probably a very crucial time for a new commissioner to step in. There’s a big job to do, so it’s got to be a pretty qualified person who steps into that position. ... This is a time when the commissioner, or whoever steps in, needs to make some adjustments for the tour for us to survive. We can’t keep going like we have been.” Pettersen added of Bivens being “unwilling to negotiate with sponsors to lower their costs” of putting on tournaments, “Maybe the biggest kind of loss has been we haven’t adjusted to what the world’s kind of facing. … Maybe we’ve been playing too tough and kind of cutting too many out instead of dropping down on the price and making everybody happy” (N.Y. TIMES, 7/13). Inkster yesterday said of the search for a permanent replacement for Bivens, "We want to take our time and find the right person to fill this job, and you can’t do that on a whim” (THEGOLFCHANNEL.com, 7/12). Golf Channel's Charlie Rymer said, "It’s a tough business environment out there. They’ve got to get moving quickly to get this taken care of so the LPGA can move forward" ("Golf Central," Golf Channel, 7/12).
Orender Seen As Potential
Candidate For LPGA Post
POLARIZING FIGURE: In N.Y., Hank Gola wrote Bivens, a “marketing person at heart, has certainly been a polarizing figure since she took over from Ty Votaw in the fall of 2005 and instituted a bold business plan called ‘Vision 2010.’” But even though it is “too late, Bivens still has her supporters -- Christina Kim thinks the Commissioner did everything ‘in the best interests of the LPGA Tour,’ while former U.S. Open champ Hollis Stacy flew in from Denver to try to talk young players into their senses.” Stacy “feels that without Bivens’ aggressive approach, LPGA players will forever be second class citizens” (N.Y. DAILY NEWS, 7/12). However, YAHOO SPORTS’ Brian Murphy wrote, “I’d prefer to think the players are making the right move. If the right commissioner negotiates smaller purses and keeps more golf on the schedule, they will be seen as visionaries who saved their sport” (SPORTS.YAHOO.com, 7/12).