SBD/Issue 204/Franchises

Padres Looking To Build Season-Ticket Base, Create More Value

Garfinkel Would Like To Install New
HD Video Board At Petco Park
Padres President & COO Tom Garfinkel said he is working on growing the club's season-ticket holder base and "creating more value and building reasons to be a season-ticket holder," according to a Q&A with Bill Center of the SAN DIEGO UNION-TRIBUNE. Garfinkel, who joined the team in April, said the club is "putting together a plan for 2010 that includes a number of different elements" to help connect with fans. Garfinkel: "Some of them will be forums and opportunities to listen to the fans." Garfinkel noted the season-ticket renewal rate last winter was 55%, and he said, "We've got to earn back everyone who left and grow on top of that." Meanwhile, when asked if there could be a change in uniforms, Garfinkel said, "We can't change anything for 2010. The potential for adjustments beyond that, we're open-minded. The fans seem to like the traditional brown-and-yellow in terms of merchandise sales." Garfinkel said of the term "Friars," which is often used in referring to the team, "I wouldn't say I dislike it. We're the Padres. We should refer to ourselves as the Padres. Friars is part of our history. But in formal settings, in the broadcast booth, in releases, we should be the Padres." Garfinkel said of possible changes to Petco Park, "I'd like to put in a new high-def video board in left field." He added, "The box offices are not in the perfect location. ... If someone wants to buy a ticket from us, they shouldn't have to stand in long lines or walk to the other side of the ballpark." Garfinkel said the reaction to the team's new initiative of serving breakfast at Petco Park prior to Sunday home games has been "all positive." Garfinkel: "Everyone agrees this is a 'breakfast town' and that it's an original way to capitalize on the beauty of Petco Park while providing fans a uniquely San Diego experience" (SAN DIEGO UNION-TRIBUNE, 7/11).

Return to top

Related Topics:

Franchises

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug