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SBD/Issue 203/The Back of the Book
ESPN Sports Poll: How Loyal Are You To Sports Event Sponsors?
Published July 10, 2009
The ESPN Sports Poll, a service of TNS Sport, asked sports fans about the likelihood that they would try, switch to or feel loyal toward a company that sponsors a sport or event they follow. The following are the likely and loyalty levels for full year '08 among sports fans (ESPN Sports Poll).
|
n =
|
Yes
(a lot) |
Yes
(a little) |
No
|
|
|---|---|---|---|---|
| If a company sponsored an event or sport you follow, would you be more likely to consider trying that company's brand of product or service for the first time? |
20,320
|
5.7%
|
28.8%
|
65.5%
|
| If a company sponsored an event or sport you follow, would you be more likely to consider switching to that company's brand or product or service? |
19,555
|
3.9%
|
22.9%
|
73.1%
|
|
n =
|
Very Loyal
|
Somewhat Loyal
|
Not at all Loyal
|
|
| How loyal would you feel toward a company that sponsored an event or sport you enjoy? |
18,347
|
7.1%
|
39.7%
|
53.2%
|
