SBD/Issue 202/The Back of the Book

Cable Sports Nets Continue To See Penetration Figures Increase

ESPN and ESPN2 top all cable sports nets in penetration according to data for July '09, with both nets available to just over 85% of TV users. Most cable sports nets are seeing year-over-year increases in penetration, with Golf Channel seeing the biggest increase in number of HHs (+8.6%). Speed is the only net seeing a year-over-year decline, as the number of HHs with the net is down 1.1% from 72.7 million HHs last July. The chart below lists July penetration figures for cable sports nets, with comparisons to the same period last year and for June '09 (THE DAILY).

 
----- July '09 -----
----- July '08 -----
----- June '09 -----
NETWORK
HHs (000)
% COVERAGE
HHs (000)
% COVERAGE
HHs (000)
% COVERAGE
ESPN
98,296
85.9%
96,073
85.2%
98,121
85.7%
ESPN2
97,878
85.5%
95,519
84.7%
97,774
85.4%
Golf Channel
81,051
70.8%
74,621
66.2%
80,998
70.7%
Versus
75,271
65.7%
72,901
64.6%
75,102
65.6%
Speed
73,525
64.2%
72,744
64.5%
73,217
63.9%
ESPNews
68,487
59.8%
64,432
57.1%
68,435
59.8%
ESPN Classic
63,518
55.5%
62,634
55.5%
63,458
55.4%
NFL Network
42,214
36.9%
39,946
35.4%
42,092
36.8%
Fox Soccer Channel
34,396
30.0%
n/a
n/a
34,521
30.2%

NOTE: Data for MLB Network, Big Ten Network and ESPNU was unavailable.

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