SBD/Issue 202/The Back of the Book

Print All
  • Cable Sports Nets Continue To See Penetration Figures Increase

    ESPN and ESPN2 top all cable sports nets in penetration according to data for July '09, with both nets available to just over 85% of TV users. Most cable sports nets are seeing year-over-year increases in penetration, with Golf Channel seeing the biggest increase in number of HHs (+8.6%). Speed is the only net seeing a year-over-year decline, as the number of HHs with the net is down 1.1% from 72.7 million HHs last July. The chart below lists July penetration figures for cable sports nets, with comparisons to the same period last year and for June '09 (THE DAILY).

     
    ----- July '09 -----
    ----- July '08 -----
    ----- June '09 -----
    NETWORK
    HHs (000)
    % COVERAGE
    HHs (000)
    % COVERAGE
    HHs (000)
    % COVERAGE
    ESPN
    98,296
    85.9%
    96,073
    85.2%
    98,121
    85.7%
    ESPN2
    97,878
    85.5%
    95,519
    84.7%
    97,774
    85.4%
    Golf Channel
    81,051
    70.8%
    74,621
    66.2%
    80,998
    70.7%
    Versus
    75,271
    65.7%
    72,901
    64.6%
    75,102
    65.6%
    Speed
    73,525
    64.2%
    72,744
    64.5%
    73,217
    63.9%
    ESPNews
    68,487
    59.8%
    64,432
    57.1%
    68,435
    59.8%
    ESPN Classic
    63,518
    55.5%
    62,634
    55.5%
    63,458
    55.4%
    NFL Network
    42,214
    36.9%
    39,946
    35.4%
    42,092
    36.8%
    Fox Soccer Channel
    34,396
    30.0%
    n/a
    n/a
    34,521
    30.2%

    NOTE: Data for MLB Network, Big Ten Network and ESPNU was unavailable.

    Print | Tags: The Back of the Book
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug