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SBD/Issue 202/Sponsorships, Advertising & Marketing
Nike Says Dunk Over LeBron Not Reason For Confiscating Tapes
Published July 9, 2009
TALE OF THE TAPE: Freelance photographer Ryan Miller, one of the cameramen shooting the pick-up game, said that Nike Basketball Senior Dir Lynn Merritt “took his tape.” Miller: “He just said, ‘We have to take your tape.’ They took it from other guys, too.” Miller said James “called Lynn over and told him something” just minutes before Merritt demanded his tape (CBSSPORTS.com, 7/7). Miller, who was shooting for ESPNU, said, “He told me the session was off-limits for shooting. He said that I couldn’t shoot, and he actually said, ‘It’s not right to shoot these guys when they’re not in shape or they’re getting in shape for the season.’” In N.Y., Pete Thamel noted Nike officials “sent a warning to campers and the news media -- what happens at LeBron’s Camp stays at LeBron’s Camp” (NYTIMES.com, 7/8). Miller added, "The worst part is I'm not even sure I had the shot of the dunk. They might have taken it for no reason" (FOXSPORTS.com, 7/8).
James, Nike Deny Tape
Confiscated Over Dunk
MARKETING OPPORTUNITY? THE SPORTING BLOG's Dan Shanoff writes never "underestimate Nike's ... marketing skills." Shanoff: "Expect to see the footage from that tape show up in a TV ad next season -- promoting LeBron" (SPORTINGNEWS.com, 7/9). ESPN.com’s Jackie MacMullan: “I have a feeling this tape is going to show up somewhere because the minute all the bad publicity starts filling in, LeBron is savvy enough and smart enough to say, ‘You know what fellas, release it anyway’” (“Around The Horn,” ESPN, 7/8).