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SBD/Issue 202/Sponsorships, Advertising & Marketing
MLS Real Salt Lake Renews Jersey Deal With XanGo Through '13
Published July 9, 2009
MLS Real Salt Lake (RSL) has renewed its jersey partnership with mangosteen beverage company XanGo through the '13 season. Sources put the value of the deal at $1M annually. The previous sponsorship, signed in '06, was worth approximately $750,000 a year. The renewal will see Utah-based XanGo maintain its position on the front of RSL's jersey. It also receives signage, entitlement rights to the XanGo Cup international exhibition every summer and promotional rights at Rio Tinto Stadium. XanGo was the first company to sign a jersey-front sponsorship with an MLS team when it completed its deal with RSL in November '06 (Tripp Mickle, SportsBusiness Journal). RSL President Bill Manning: "Financially, it's very important for us to have a jersey-front sponsor and to have that kind of dedication for another four seasons. Secondly, from a branding standpoint, it's very important we have the same company on our jersey front for another four years" (DESERET NEWS, 7/9).
|RSL Jersey Deal With XanGo Valued At $1M Annually|