SBD/Issue 202/Sponsorships, Advertising & Marketing

MLB Finalizes Promotional Giveaways For All-Star Game Events

Festivities Include Taco-Bell Entitled All-Star
Sunday, Monday's State Farm Home Run Derby
With the starting rosters of its All-Star teams set, MLB has also finalized its lineup of promotional giveaways for next week's festivities in St. Louis. For the Taco Bell-entitled All-Star Sunday, which includes the XM-entitled All-Star Futures Game, and All-Star Legends & Celebrity Softball Game, the QSR is reprising the giveaway to all fans of a ticket holder and lanyard, fashioned after one of its restaurant hot-sauce packets. For Monday's State Farm Home Run Derby, it will be the insurer's turn to sponsor a branded ticket holder and lanyard. During Tuesday's All-Star Game, State Farm will underwrite a premium that is a Super Bowl standard: seat cushions, which in this case will carry State Farm and MLB All-Star Game logos. "They're still a fan favorite," insisted MLB Senior VP/Corporate Sales & Marketing John Brody. Since Disney is offering a free opening-day ticket for its movie "G-Force" on July 24 to everyone in Busch Stadium if a grand slam is hit, fans entering the ballpark will receive a card telling them how to collect those tickets. The same reward is being offered by Disney to the first million fans registering online for the promotion. Unfortunately, there has been only one grand slam in 75 years of MLB All-Star Games. Fans at the game will also receive a 24-page custom publishing piece from MLB, commemorating People magazine's All-Stars Among Us contest, which spotlights outstanding community service, the winner of which is being unveiled that night. The piece will include ads for Stand Up To Cancer; Going Beyond, the MLB All-Star Game charity and community-service initiative; and United We Serve, the federal community service program.

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