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SBD/Issue 202/Sponsorships, Advertising & MarketingPrint All
TALE OF THE TAPE: Freelance photographer Ryan Miller, one of the cameramen shooting the pick-up game, said that Nike Basketball Senior Dir Lynn Merritt “took his tape.” Miller: “He just said, ‘We have to take your tape.’ They took it from other guys, too.” Miller said James “called Lynn over and told him something” just minutes before Merritt demanded his tape (CBSSPORTS.com, 7/7). Miller, who was shooting for ESPNU, said, “He told me the session was off-limits for shooting. He said that I couldn’t shoot, and he actually said, ‘It’s not right to shoot these guys when they’re not in shape or they’re getting in shape for the season.’” In N.Y., Pete Thamel noted Nike officials “sent a warning to campers and the news media -- what happens at LeBron’s Camp stays at LeBron’s Camp” (NYTIMES.com, 7/8). Miller added, "The worst part is I'm not even sure I had the shot of the dunk. They might have taken it for no reason" (FOXSPORTS.com, 7/8).
James, Nike Deny Tape
Confiscated Over Dunk
MARKETING OPPORTUNITY? THE SPORTING BLOG's Dan Shanoff writes never "underestimate Nike's ... marketing skills." Shanoff: "Expect to see the footage from that tape show up in a TV ad next season -- promoting LeBron" (SPORTINGNEWS.com, 7/9). ESPN.com’s Jackie MacMullan: “I have a feeling this tape is going to show up somewhere because the minute all the bad publicity starts filling in, LeBron is savvy enough and smart enough to say, ‘You know what fellas, release it anyway’” (“Around The Horn,” ESPN, 7/8).
MLS Real Salt Lake (RSL) has renewed its jersey partnership with mangosteen beverage company XanGo through the '13 season. Sources put the value of the deal at $1M annually. The previous sponsorship, signed in '06, was worth approximately $750,000 a year. The renewal will see Utah-based XanGo maintain its position on the front of RSL's jersey. It also receives signage, entitlement rights to the XanGo Cup international exhibition every summer and promotional rights at Rio Tinto Stadium. XanGo was the first company to sign a jersey-front sponsorship with an MLS team when it completed its deal with RSL in November '06 (Tripp Mickle, SportsBusiness Journal). RSL President Bill Manning: "Financially, it's very important for us to have a jersey-front sponsor and to have that kind of dedication for another four seasons. Secondly, from a branding standpoint, it's very important we have the same company on our jersey front for another four years" (DESERET NEWS, 7/9).
RSL Jersey Deal With XanGo Valued At $1M Annually
Festivities Include Taco-Bell Entitled All-Star
Sunday, Monday's State Farm Home Run Derby
Players At ESPN Feature Table Earn Average
Of $10,000 For Displaying Company Logos
Was Federer's Post-Wimbledon
Jacket A Bit Too Flashy?
OPTIMAL ADDITION: Gillette has added NASCAR driver Joey Logano to its group of Gillette Young Gun Drivers, joining Clint Bowyer, Kyle Busch, Carl Edwards, Denny Hamlin, Kasey Kahne and Ryan Newman. Logano recently participated in the filming of a new ad featuring all seven Gillette Young Guns in support of the Gillette Optimal Shave indicator strip. The 30-second spot, via BBDO, N.Y., will begin airing during TNT's coverage of Saturday's Sprint Cup Series LifeLock.com 400 from Chicagoland Speedway (THE DAILY).
DEERE TO THEIR HEARTS: In Chicago, Teddy Greenstein notes Deere & Co.'s sponsorship of the PGA Tour John Deere Classic expires after the '10 event, and if the company "pulls out -- it's expected to decide by March -- several cities along the Illinois-Iowa border could be the big losers." The tournament, which tees off today, "generates about [$20-25M] a year for the local economy, and last year it raised" $4.79M for 500 local charities. Deere & Co. officials would not comment on the annual sponsorship cost, but sources estimated that the deal costs $6-8M annually, which covers 60% of the $4.3M purse, as well as "advertising buys on CBS and Golf Channel, corporate hospitality and a chartered jet that transports players, spouses and caddies to the following week's British Open" (CHICAGO TRIBUNE, 7/9).
OLYMPIC PLANE: Air Canada yesterday unveiled a '10 Vancouver Olympics-themed Boeing 777 aircraft that features a 53-meter long graphic design with the same blue and green images seen on Olympic posters, tickets and the VANOC Web site. The illustrations include snowboard parallel giant slalom, hockey and cross-country skiing on one side, and alpine skiing, ice sledge hockey and ski jumping on the other. The plane will enter service on July 16 and fly to Asian and European destinations (Air Canada).