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SBD/Issue 202/Facilities & Venues
Staples Center Switching To Coca-Cola Products In September
Published July 9, 2009
Staples Center will switch from Pepsi to Coca-Cola products starting September 1, said Lee Zeidman, the arena's Senior VP & GM. Coke signed a 10-year contract with arena owner and operator AEG two years ago as a founding partner for L.A. Live, the entertainment district across the street developed by AEG, and the arena will be folded into that deal for the remaining eight years, Zeidman said. Coke will have branding elements on the building's concourses. Pepsi has been a founding partner and had the soda exclusive since the arena opened in '99.