Authority Member Blasts Penguins Civic Arena Efforts Canucks Set To Debut Bar At Rogers Arena Indian Wells Renovation Nearing Completion Kentucky Gov. Discusses Yum! Center Plan Billboards Outside Nationals Park Pass First Vote Reebok Confirms Move Of HQ To Boston South Carolina Looking At Stadium Upgrades? Chargers Continue Exploring Stadium Options Louisville AD: School Unwelcome At Yum! Center Clock Ticking For Oakland On Raiders Deal
SBD/Issue 202/Facilities & Venues
Staples Center Switching To Coca-Cola Products In September
Published July 9, 2009
Staples Center will switch from Pepsi to Coca-Cola products starting September 1, said Lee Zeidman, the arena's Senior VP & GM. Coke signed a 10-year contract with arena owner and operator AEG two years ago as a founding partner for L.A. Live, the entertainment district across the street developed by AEG, and the arena will be folded into that deal for the remaining eight years, Zeidman said. Coke will have branding elements on the building's concourses. Pepsi has been a founding partner and had the soda exclusive since the arena opened in '99.