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SBD/Issue 201/The Back of the Book
UNC-MSU Basketball Championship Most-Viewed Q2 Sports Event
Published July 8, 2009
CBS' telecast of the North Carolina-Michigan State NCAA Men's Basketball Championship game was the most-viewed sporting event of Q2 on broadcast TV with 17.649 million viewers. ABC took five of the top 10 spots with coverage of the NBA Finals. Compared to last year's Q2, the composition of the top 10 remains relatively the same, with ratings trending slightly higher a year ago (THE DAILY).
|
TOP 10 MOST-VIEWED SPORTS EVENTS
ON BROADCAST TV DURING Q2 '09 (MARCH 30-JUNE 28) |
|||||
|
RK
|
NET
|
DATE
|
EVENT
|
RAT.
|
VIEWERS (000)
|
|---|---|---|---|---|---|
|
1
|
CBS
|
4/6
|
NCAA Men's Basketball Championship:
North Carolina-Michigan State |
10.8
|
17,649
|
|
2
|
NBC
|
5/2
|
Kentucky Derby: Race Segment
|
9.8
|
16,288
|
|
3
|
ABC
|
6/11
|
NBA Finals: Lakers-Magic: Game Four
|
9.4
|
15,957
|
|
4
|
CBS
|
4/4
|
NCAA Men's Basketball: Final Four:
North Carolina-Villanova |
8.5
|
14,454
|
|
5
|
CBS
|
4/12
|
The Masters: Final Round
|
8.3
|
14,303
|
|
6
|
ABC
|
6/9
|
NBA Finals: Lakers-Magic: Game Three
|
8.6
|
14,196
|
|
7
|
ABC
|
6/14
|
NBA Finals: Lakers-Magic: Game Five
|
8.0
|
14,171
|
|
8
|
ABC
|
6/7
|
NBA Finals: Magic-Lakers: Game Two
|
8.2
|
14,061
|
|
9
|
ABC
|
6/4
|
NBA Finals: Magic-Lakers: Game One
|
7.8
|
13,042
|
|
10
|
CBS
|
4/4
|
NCAA Men's Basketball: Final Four:
Michigan State-Connecticut |
7.8
|
12,583
|
|
TOP 10 MOST-VIEWED SPORTS EVENTS
ON BROADCAST TV DURING Q2 '08 (MARCH 31-JUNE 29) |
|||||
|
RK
|
NET
|
DATE
|
TELECAST
|
RAT.
|
VIEWERS (000)
|
|---|---|---|---|---|---|
|
1
|
CBS
|
4/7
|
NCAA Men's Basketball Championship:
Kansas-Memphis |
12.1
|
19,501
|
|
2
|
ABC
|
6/15
|
NBA Finals: Celtics-Lakers: Game Five
|
10.2
|
17,394
|
|
3
|
ABC
|
6/17
|
NBA Finals: Lakers-Celtics: Game Six
|
10.7
|
16,879
|
|
4
|
ABC
|
6/10
|
NBA Finals: Celtics-Lakers: Game Three
|
9.2
|
14,509
|
|
5
|
CBS
|
4/5
|
NCAA Men's Basketball: Final Four:
Kansas-North Carolina |
8.8
|
14,435
|
|
6
|
NBC
|
5/3
|
Kentucky Derby: Race Segment
|
8.8
|
14,203
|
|
7
|
ABC
|
6/12
|
NBA Finals: Celtics-Lakers: Game Four
|
8.7
|
13,762
|
|
8
|
ABC
|
6/8
|
NBA Finals: Lakers-Celtics: Game Two
|
8.5
|
13,499
|
|
9
|
ABC
|
6/5
|
NBA Finals: Lakers-Celtics: Game One
|
8.7
|
13,384
|
|
10
|
CBS
|
4/5
|
The Masters: Final Round
|
8.6
|
13,148
|
