SBD/Issue 201/The Back of the Book

UNC-MSU Basketball Championship Most-Viewed Q2 Sports Event

CBS' telecast of the North Carolina-Michigan State NCAA Men's Basketball Championship game was the most-viewed sporting event of Q2 on broadcast TV with 17.649 million viewers. ABC took five of the top 10 spots with coverage of the NBA Finals. Compared to last year's Q2, the composition of the top 10 remains relatively the same, with ratings trending slightly higher a year ago (THE DAILY).

TOP 10 MOST-VIEWED SPORTS EVENTS
ON BROADCAST TV DURING Q2 '09 (MARCH 30-JUNE 28)
RK
NET
DATE
EVENT
RAT.
VIEWERS (000)
1
CBS
4/6
NCAA Men's Basketball Championship:
North Carolina-Michigan State
10.8
17,649
2
NBC
5/2
Kentucky Derby: Race Segment
9.8
16,288
3
ABC
6/11
NBA Finals: Lakers-Magic: Game Four
9.4
15,957
4
CBS
4/4
NCAA Men's Basketball: Final Four:
North Carolina-Villanova
8.5
14,454
5
CBS
4/12
The Masters: Final Round
8.3
14,303
6
ABC
6/9
NBA Finals: Lakers-Magic: Game Three
8.6
14,196
7
ABC
6/14
NBA Finals: Lakers-Magic: Game Five
8.0
14,171
8
ABC
6/7
NBA Finals: Magic-Lakers: Game Two
8.2
14,061
9
ABC
6/4
NBA Finals: Magic-Lakers: Game One
7.8
13,042
10
CBS
4/4
NCAA Men's Basketball: Final Four:
Michigan State-Connecticut
7.8
12,583
TOP 10 MOST-VIEWED SPORTS EVENTS
ON BROADCAST TV DURING Q2 '08 (MARCH 31-JUNE 29)
RK
NET
DATE
TELECAST
RAT.
VIEWERS (000)
1
CBS
4/7
NCAA Men's Basketball Championship:
Kansas-Memphis
12.1
19,501
2
ABC
6/15
NBA Finals: Celtics-Lakers: Game Five
10.2
17,394
3
ABC
6/17
NBA Finals: Lakers-Celtics: Game Six
10.7
16,879
4
ABC
6/10
NBA Finals: Celtics-Lakers: Game Three
9.2
14,509
5
CBS
4/5
NCAA Men's Basketball: Final Four:
Kansas-North Carolina
8.8
14,435
6
NBC
5/3
Kentucky Derby: Race Segment
8.8
14,203
7
ABC
6/12
NBA Finals: Celtics-Lakers: Game Four
8.7
13,762
8
ABC
6/8
NBA Finals: Lakers-Celtics: Game Two
8.5
13,499
9
ABC
6/5
NBA Finals: Lakers-Celtics: Game One
8.7
13,384
10
CBS
4/5
The Masters: Final Round
8.6
13,148
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