Marketplace Roundup

Gatorade's Limited-Edition Set Of Six Bottles Will Feature Moments From Jordan's Career

CNBC.com's Darren Rovell reported Gatorade this week will unveil a limited-edition set of "six, 32-ounce bottles featuring labels with moments" from Michael Jordan's career to commemorate his induction into the Basketball HOF. The bottles will be filled with three new Gatorade flavors: Championship Blue (berry-cherry), Championship Gold (citrus-orange) and Championship Red (berry blend). Gatorade also is "constructing a piece of art, made from more than 19,000 Gatorade bottles, that reveals an image of Jordan dunking" that will be on display at an outdoor basketball court in downtown Chicago (CNBC.com, 7/7).

LEGO MY LOGO: In Toronto, Petti Fong reports the Canadian Olympic Committee (COC) has "dropped its legal challenge" of Vancouver-based chat line company Interactive Male's (IM) logo after "concluding that two circles over a chunky 'M' do not resemble a symbol used to denote an Olympic event." COC attorneys in '05 challenged IM's "application to trademark" its logo, arguing that the "stick figures resemble event symbols the Games have used since the 1970s" (TORONTO STAR, 7/8).

CHECK PLUS: Former Baltimore Sun sports media writer Ray Frager wrote Nike in recent days has "reminded us again just [how] good it is with timely ads." The "Love Fifteen" spot congratulating Roger Federer after his victory at Wimbledon "brought out the company's star power," while the ad spotlighting Lance Armstrong's return to the Tour de France was "even better" (SPORTSMEDIAJOURNAL.com, 7/7). Meanwhile, tennis player Serena Williams yesterday shot photos at West Side Tennis Club in Forest Hills, New York, for an upcoming Procter & Gamble ad (N.Y. POST, 7/8).

ROUNDUP: Golfer Camilo Villegas said of starting a new clothing line this year with J. Lindeberg, "It just fits my personality. I feel comfortable when I’m wearing his stuff and I feel comfortable when I’m playing in his stuff” (“Inside the PGA Tour,” Golf Channel, 7/7)....Patriots OT Matt Light in a special to SI.com wrote appearing in a SoBe Lifewater commercial with Ravens LB Ray Lewis and Giants DE Justin Tuck was a "memorable moment." Light: "I think the world thinks seeing husky offensive lineman wearing skin-tight white Spandex and dancing with lizards is funny" (SI.com, 7/7).