SBD/Issue 197/Sports Media

Sprint Cup Posts First Year-Over-Year Ratings Gain This Season

TNT’s telecast of the NASCAR Sprint Cup Series Lenox Industrial Tools 301 from New Hampshire Motor Speedway on Sunday earned a 4.1 cable rating and 5.555 million viewers from 1:59-5:45pm ET. The telecast marks the first Sprint Cup race this season to see both year-over-year ratings and viewership gains, up 2.5% and 1.1%, respectively, from last year’s 4.0 cable rating and 5.495 million viewers. The race also was the ninth most-viewed telecast on all of cable for the week of June 22-28. For four Sprint Cup races to date, TNT is averaging a 4.0 cable rating and 5.502 million viewers, down 4.8% and 3.7%, respectively, from a 4.2 rating and 5.715 million viewers last year. Airing up against the Sprint Cup race from 2:10-4:30pm, ESPN’s telecast of the Brazil-U.S. FIFA Confederations Cup final earned a 2.6 cable rating and 3.945 million viewers. The telecast was ESPN’s most-viewed program for the week, and also ranks as the third-largest audience for a U.S. men’s national team match on the net behind two World Cup matches -- Germany-U.S. in ’02 (5.335 million viewers) and U.S.-Colombia in ’94 (4.810 million viewers) (Austin Karp, THE DAILY).

TOP FIVE MOST-VIEWED SPORTS TELECASTS
ON CABLE FOR WEEK OF JUNE 22-28
DATE
PROGRAM
NET
VIEWERS (000)
6/28
NASCAR Sprint Cup: Lenox Industrial Tools 500
TNT
5,555
6/28
FIFA Confederations Cup Final: Brazil-U.S.
ESPN
3,945
6/28
"Sunday Night Baseball": Yankees-Mets
ESPN
3,283
6/24
College World Series: LSU-Texas: Game Three
ESPN
3,160
6/25
'09 NBA Draft
ESPN
2,639

FLORIDA FUTBOL: In West Palm Beach, Hal Habib notes two of the top four markets nationally for the Confederations Cup final were in South Florida. Miami/Ft. Lauderdale led the nation with a 5.67 local rating for the game, while the West Palm Beach market ranked No. 4 nationally with a 3.65 local rating. The 3.65 rating for West Palm Beach translates to 28,000 HHs out of 779,000 in the market "that receive ESPN" (PALM BEACH POST, 7/1).

HYPE IT UP: In Utah, James Edward writes under the header, "ESPN Hype Tunes Fans In To Soccer." ESPN is the "entity that will benefit most from the U.S. performance in the 2010 World Cup." Soccer's growth in the U.S. "can only benefit from more ESPN coverage, and last week was the perfect storm" (DESERET NEWS, 7/1).

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