Comcast Drops Plans To Acquire TWC Cablevision Offering Cord-Cutting Package MLB National Viewership Off To Good Start Mets Outpacing Yankees In Early Season Ratings Showtime, HBO Pleased So Far With Fight Effort Longtime Stars Announcer Strangis Leaving Team McHenry Returning To Previous Role NBCSN Gets Its Best F1 Audience Media Notes Disney Against New Verizon Bundle Plan
Upcoming Conferences and Events
SBD/Issue 197/Sports Media
ESPNArcade.com Relaunching With More Games, New Ad Strategy
Published July 1, 2009
ESPN has relaunched its two-year-old casual games destination ESPNArcade.com with more than 70 games and an expanded advertising and content strategy that includes integration with “SportsCenter.” Among the individual moves within the ESPN Arcade relaunch is a rebranding of its ESPN Cameraman photo game franchise to ESPN Zoom. Within that new brand, ESPN has created “ESPN Zoom: Freeze Frame Edition” for online and mobile play, with the title using photos showcased weekly on “SportsCenter” and carrying Bud Light as a multi-platform sponsor. “We’re seeing this year a big uptick in the interest and activity with casual gaming, presenting us with a big opportunity to get a new set offerings together for both fans and advertisers we think is going to be a lot more compelling and integrated between platforms,” said ESPN VP/Games Raphael Poplock.