Jeff Gordon Hired As Full-Time Analyst For Fox "SNF" Leads Primetime For Fourth Time Ducks' Perry Miffed By Milbury's On-Air Remark MASN: Manfred Comments "Highly Prejudicial" NBC Again Airing Final EPL Matches Live Buck Anxiously Awaiting U.S. Open Broadcast Preakness Audience Down From Recent Years Media Notes StubHub Releases New Mobile Apps Ebersol: Live-Streaming App Usage Is "Theft"
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SBD/Issue 197/Sports Media
ESPNArcade.com Relaunching With More Games, New Ad Strategy
Published July 1, 2009
ESPN has relaunched its two-year-old casual games destination ESPNArcade.com with more than 70 games and an expanded advertising and content strategy that includes integration with “SportsCenter.” Among the individual moves within the ESPN Arcade relaunch is a rebranding of its ESPN Cameraman photo game franchise to ESPN Zoom. Within that new brand, ESPN has created “ESPN Zoom: Freeze Frame Edition” for online and mobile play, with the title using photos showcased weekly on “SportsCenter” and carrying Bud Light as a multi-platform sponsor. “We’re seeing this year a big uptick in the interest and activity with casual gaming, presenting us with a big opportunity to get a new set offerings together for both fans and advertisers we think is going to be a lot more compelling and integrated between platforms,” said ESPN VP/Games Raphael Poplock.