SBD/Issue 197/Sports Media

EPL's Man City To Unveil Media Partnership With Endemol Sport

New Partnership Includes Relaunch
Of Manchester City's Web Site
EPL club Manchester City tomorrow will unveil a "wide-ranging partnership" with TV production company Endemol Sport in an “attempt to accelerate their ability to compete on a global basis with Manchester United and Real Madrid,” according to Owen Gibson of the Manchester GUARDIAN. The multi-year deal will include the relaunch of the club’s Web site today and the development of “TV ideas and its brand throughout the world.” The Web site will be available in both English and Arabic, as the club is owned by the Abu Dhabi United Group. Endemol Sport Managing Dir Gregg Oldfield said that the Web site will be “built around social media elements and focused at targeting under-25s who were fans of Premier League football but were yet to decide whom to support.” Oldfield: “The Middle East is very important for obvious reasons and we’ll also target Asia and Latin America.” Oldfield also said that the company would “use its presence in more than 25 countries around the world to help develop new television and new media formats for each market” (Manchester GUARDIAN, 7/1).

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