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SBD/Issue 197/Sports Media
BBC Denies Role In Decision To Close Centre Court Roof Monday
Published July 1, 2009
|BBC's Exclusive Deal With All England Club
Gives It Rights To Wimbledon Until 2014
ALL AROUND SUCCESS: In London, Burgess & Dixon write the new Centre Court roof is "likely to benefit the All England Club's coffers," as industry figures indicate that the estimated US$41.1M annual TV income "would increase by as much as a quarter if matches were regularly allowed to run later." Matches running until midnight in London would finish at 7:00pm ET in the U.S., "right at the beginning of prime time in the world's biggest television market" (LONDON TIMES, 7/1). Also in London, Cassandra Jardine writes the debut of the roof "must be judged a resounding success." The roof and its lights are the "best new developments in British tennis since women emerged from long skirts." Jardine: "Hooray for [NBC] and the other networks who put pressure on Wimbledon's organisers to cover over. Those who pay to broadcast the matches to 1.8 billion people in 131 countries aren't the only ones who don't enjoy a fortnight of uncertainty" (London TELEGRAPH, 7/1).