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SBD/Issue 197/Sponsorships, Advertising & Marketing
Published July 1, 2009
In Memphis, Matthew Woo reports NFL Giants QB Eli Manning yesterday was at Briarcrest Christian School in Memphis to "film three TV commercials promoting Reebok's Speedwick athletic sportswear." The commercials features Manning and Giants WR Domenik Hixon "pulling pranks" on Giants S Kenny Phillips. The commercials "will begin airing in July." Reebok "decided to shoot the commercial in Memphis because of the city's proximity to Manning's off-season home in Oxford, Miss." (Memphis COMMERCIAL APPEAL, 7/1).
MADE IN AMERICA: New Balance President & CEO Robert DeMartini yesterday appeared on Fox Business, where he discussed his company’s campaign highlighting its U.S. manufacturing. DeMartini said his company, which produces about 25% of their shoes domestically, sees it as an "important part of how we define our company" (Fox Business, 6/30). New Balance ran a full-page ad in this morning's N.Y. Times touting the fact that it is the "only athletic shoe company to manufacture shoes in the US" (THE DAILY).
LONG ISLAND SOLE: In N.Y., Lukas Alpert reports Nike is "dedicating its new version of its legendary Air Force 1 sneakers to Long Island's Jones Beach." The "canvas and leather sneaker features the Jones Beach water tower on the tongue and a map of Long Island on the light-blue sole." The words "Strong Island" are "emblazoned inside" (N.Y. POST, 7/1).
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NOTES: Pacers F Danny Granger has joined NFL Cardinals WR Larry Fitzgerald and Browns QB Brady Quinn as a spokesperson for EAS nutrition products (USA TODAY, 7/1)....Burger King will title sponsor CSN Bay Area's 6:00pm PT news program "SportsNet Central" beginning Friday (CSN).