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SBD/Issue 197/Leagues & Governing Bodies
Published July 1, 2009
|DuPuy Responds To USA Today
Column About Steroids In MLB
ACROSS THE POND: MARKETING MAGAZINE's Ed Kemp notes an interactive NBA van that will begin a tour of London tomorrow includes a Court where fans "can play one-on-one games and can participate in a number of contests." Meanwhile, adidas is launching the adidas NBA 5 United Tour, which will "visit five European cities." Also, Kemp notes the NBA and EPL club Chelsea are "in talks to develop mutually beneficial marketing activity to boost their brands overseas." Chelsea "may make players available for promotional activity ahead of" the October 6 Jazz-Bulls preseason game at London's O2 arena, with other joint promotional activity, "such as videos, online viral activity and social networking opportunities also being explored" (MARKETINGMAGAZINE.co.uk, 7/1).
WORK LEFT TO DO: FOXSPORTS.com's Michael Rosenberg wrote MLS has done a "very nice job of building its niche brand," but the problem with the league is that it is "not the best soccer in the world." Many "serious fans would rather follow games played six time zones away than attend a lesser game nearby." There was a "time when the U.S. economy was so strong that one could imagine the best soccer players in the world coming here for the money," but now is "not that time." Soccer is a "growing niche sport here," and "nothing more and nothing less" (FOXSPORTS.com, 6/29).
ONE WAGE FOR ALL: NFL.com’s Jason La Canfora noted the UFL is currently offering one-year, $35,000 salaries across the board -- “at least that’s what they are telling agents of prospective players, with an additional $15,000 possible in playing-time incentives.” There is also “some wiggle room” for starting QBs to make a “little more in incentives.” UFL reps previously told agents that they were “toying with the idea of a three-tiered salary scale, and perhaps down the line they could still go with that” (NFL.com, 6/30).
ALL-STAR SELECTION: Women's Professional Soccer yesterday announced that Swedish club Umea IK will be the opponent for the inaugural WPS All-Star Game at Anheuser-Busch Soccer Park in Fenton, Missouri, on August 30. The season-ending match will air nationally on Fox Soccer Channel and regionally on select FSN affils (WPS).