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Panthers, Rosenhaus Reveal Thinking Behind Innovative Campaign
Published July 1, 2009
|Drew Rosenhaus Featured In
Panthers' New Campaign
IN THE WORKS FOR A WHILE: NHL Panthers President & COO Michael Yormark said that the campaign with Rosenhaus "has been planned for 'months.'" Yormark added that the "official multimedia launch for the movement next week is timed to be right after July 4 and roughly 14 weeks from opening night." Yormark: "Normally, we would do our new business push right after the season. We decided to hold off on that because we didn't want to come out too early; especially since we're going to be investing significant dollars into our ad campaign" (SPORTS.YAHOO.com, 6/30).
SMART PR MOVE: ESPN Radio's Mike Greenberg said Rosenhaus' involvement in the campaign "is just a bunch of good PR." Greenberg: "He acknowledges sort of that he's doing the whole thing with a smile on his face. But at its core this is what I've been talking about for as long as we've been doing this show. Fans need to organize, they need a leader." Greenberg added, "Would any of us have taken note of whether or not the Panthers adjust their prices for this coming season? Of course not. Will we now? … Heck yes! You're going to know, I'm going to know, the whole country's going to know because people now are going to follow this." ESPN Radio's Mike Golic added, "It's a smart move" ("Mike & Mike in the Morning," ESPN2, 7/1).
Writer Feels Panthers Should
Focus More On Improving Team
INSIDE INFORMATION: In Miami, Barry Jackson cites sources as indicating that though the proposed sale of the Panthers to Sports Properties Acquisitions Corp. (SPAC) "could happen, the deal is on shaky ground." One problem is that most of SPAC's investors "must approve it, and some might prefer to get their money back (which happens if the sale is shot down)." Jackson also notes there is "talk of a potential bid from a local real estate developer" for the team (MIAMI HERALD, 7/1).