SBD/Issue 197/Facilities & Venues

Design Details: Cowboys Unveil Logo For New Arlington Stadium

The Cowboys yesterday revealed the logo for Cowboys Stadium. The logo, created by Dallas-based design firm Rovillo + Reitmayer, is a stylized blue and gray depiction of the stadium that emphasizes the football-shaped lines used in the architecture and the futuristic feel of the building. The logo will appear on branded merchandise and several highly visible locations throughout the facility (THE DAILY). Cowboys Exec VP/Brand Management & President of Charities Charlotte Jones Anderson said, "We think this logo will soon be instantly recognizable and appreciated as the mark of a significant and important venue for sports" (FT. WORTH STAR-TELEGRAM, 7/1).

CONSTRUCTION ON WAREHOUSE BEGINS: In Dallas, Steve Brown reports the Cowboys began construction yesterday on a "new warehouse complex that will house the retailing operations" for the team. Dallas-based real estate firm Bandera Ventures is building the 400,000-square-foot facility near Dallas/Ft. Worth Int'l Airport that will include the warehouse and "office space for Dallas Cowboys Merchandising, Dallas Cowboys Pro Shops and Blue Star Graphics & Design." Financing for the building was provided by American Bank of Texas (DALLAS MORNING NEWS, 7/1). The Cowboys said that they "plan to move into the new building by January and be fully operational by March 15." The facility, which will house about 450 employees, will "import, print and distribute goods to nearly 800 wholesale customers and 35 Cowboys retail stores" (FT. WORTH STAR-TELEGRAM, 7/1).

Writer Raves About New Cowboys Stadium
ONE OF A KIND:'s Tim Keown reviewed the new Cowboys Stadium, and wrote, "It's utterly insane. It's impossible to describe. The obvious comparison is to a spaceship, but that's too facile. Maybe it resembles the imaginary place where spaceships are built." The stadium during a recent Monday night "sat there with its millions of lights blazing into the suburban night, existing solely because it can." Keown: "It's remarkable and insane at the same time. ... It's one of the coolest buildings I've ever seen in my life, and easily the most ridiculous" (, 6/30).

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