SBD/Issue 196/The Back of the Book

Yahoo Sports Unique Visitors In May Up 7.9% From Same Period In '08

Yahoo Sports led all online sports destinations from work/home for the month of May with 23.5 million unique visitors, up 7.9% from the same period last year, according to data from Nielsen Online. Among the top 10 sports destinations, Fantasy Sports Ventures Network saw the biggest gains, up 62.8% in May. SI.com saw the sharpest decline, down 31.3% from May '08. The chart below lists the top 10 online sports destinations for May '09, ranked by unique audience, compared to May '08 (Nielsen Online).

Top Online Sports Destinations Ranked by Unique Audience
for May '09 (Home+Work)
SITE
MAY '09 (000)
TIME PER PERSON (MM:SS)
MAY '08 (000)
% +/-
Yahoo Sports
23,461
27:54
21,749
7.9%
ESPN.com
18,093
34:25
17,298
4.6%
MLB.com
14,448
25:42
12,556
15.1%
FoxSports.com
12,276
21:53
13,086
-6.2%
CBSSports.com
9,739
33:23
7,696
26.5%
Fanhouse/AOL Sports
9,348
09:35
9,914
-5.7%
Fantasy Sports Ventures Network
9,002
15:11
5,528
62.8%
NBA.com
5,601
11:16
n/a
n/a
SI.com
5,462
26:14
7,956
-31.3%
NFL.com
4,368
22:06
5,111
-14.5%
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