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SBD/Issue 196/Sponsorships, Advertising & Marketing
Under Armour, Land Rover Co-Presenting Sponsors For '09 ESPYs
Published June 30, 2009
ESPN signed Under Armour and Land Rover as co-presenting sponsors for its ESPYs telecast on July 19 at 9:00pm ET. The "2009 ESPYs co-presented by Under Armour and Land Rover" will be taped July 15 from L.A. Live's Nokia Theatre. Returning associate sponsors include EA Sports, Gatorade, Miller Lite and The Weinstein Co., which is promoting the release of Quentin Tarantino's "Inglourious Basterds." AXE Hair and Subway are joining as first-time associate sponsors. Other sponsorships include Miller Lite as the presenting sponsor of the official ESPY Post Party and Kellogg's Frosted Flakes as sponsor of the '09 ESPY Breakfast.






