SBD/Issue 196/Franchises

Drew Rosenhaus To Appear In Ads About NHL Panthers Ticket Prices

Powerful NFL player agent Drew Rosenhaus will appear in two television commercials, as well as print and radio in the Miami area, in a campaign aimed at current and future fans of the NHL Panthers. “I am representing the Panther fans,” Rosenhaus said. Rosenhaus, in a telephone interview, said he had already shot the spots, and they will begin airing next week. Rosenhaus this morning on Twitter wrote, "I have been hired by the fans of the NHL's Florida Panthers to negotiate lower season ticket prices. I will keep you posted on the outcome" (Liz Mullen, SportsBusiness Journal). PROFOOTBALLTALK.com's Mike Florio writes, "Our guess is that Rosenhaus actually has been hired by the NHL's Florida Panthers to participate in a marketing scheme aimed at creating interest in the team's coming reduction in ticket prices" (PROFOOTBALLTALK.com, 6/30).

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