Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/Issue 195/Sports Media
Fox To Use Twitter-Submitted Questions During All-Star Game
Published June 29, 2009
Fox Sports plans to integrate Twitter into its broadcast of the July 14 MLB All-Star Game in St. Louis with MLB on Fox reporter Ken Rosenthal answering Twitter-submitted questions from fans on-air during the game. Members of both the network’s on-air team and the FoxSports.com editorial crew additionally will tweet routinely before, during and after the event. Fox Sports’ Twitter feed dedicated to its baseball coverage, located at @mlbonfox, launched in April and now has more than 9,000 followers.