Fox To Use Twitter-Submitted Questions During All-Star Game

By Eric Fisher, Staff Writer, SportsBusiness Journal

Fox Sports plans to integrate Twitter into its broadcast of the July 14 MLB All-Star Game in St. Louis with MLB on Fox reporter Ken Rosenthal answering Twitter-submitted questions from fans on-air during the game. Members of both the network’s on-air team and the FoxSports.com editorial crew additionally will tweet routinely before, during and after the event. Fox Sports’ Twitter feed dedicated to its baseball coverage, located at @mlbonfox, launched in April and now has more than 9,000 followers.