SBD/Issue 195/Sports Media

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  • Memo From MLB Details New In-Market Live Streaming Plan

    Selig Outlines In-Market Live
    Streaming Model For Teams
    MLB "believes it has broken through its self-described 'logjam' for in-market live streaming of games" by developing an economic model that pays MLBAM "half of all related revenue," according to Ourand & Fisher of SPORTSBUSINESS JOURNAL. The terms for local streaming, outlined in a June 19 memo from MLB Commissioner Bud Selig, "will send the other half of the related revenue to local interests, such as the participating team, its regional sports network and the local cable provider." The memo indicated that the "50-50 split between MLBAM and the local interests is 'net of operating costs to participating broadband and wireless service providers.'" While each streaming deal "will be different, in large part because of how the local half of the revenue is divided," Selig said that the "'same relative terms' will be used in all future in-market streaming agreements." However, he "hinted the revenue splits are not cast in stone and could change in two years." Selig in '11 "intends to review the structure to 'determine the fairness of the allocation and the impact upon industry economics.'" Selig wrote in the memo, "I am convinced the revenues are likely to be quite modest and I am convinced it is in the interest of the game to begin an assessment of how our fans will react to this offering." Meanwhile, sources said that a second in-market streaming deal "set to be announced this week involves" the Padres and Cox Communications (SPORTSBUSINESS JOURNAL, 6/29 issue).

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  • Fox To Use Twitter-Submitted Questions During All-Star Game

    Fox Sports plans to integrate Twitter into its broadcast of the July 14 MLB All-Star Game in St. Louis with MLB on Fox reporter Ken Rosenthal answering Twitter-submitted questions from fans on-air during the game. Members of both the network’s on-air team and the editorial crew additionally will tweet routinely before, during and after the event. Fox Sports’ Twitter feed dedicated to its baseball coverage, located at @mlbonfox, launched in April and now has more than 9,000 followers.

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  • Media Notes

    TNT Suspends Weber
    For Sunday's Broadcast
    In Charlotte, Jim Utter reports TNT NASCAR announcer Bill Weber was suspended for the net's telecast of yesterday's NASCAR Sprint Cup Series Lenox Industrial Tools 301. Sources said that Weber "got into a loud, public confrontation over the weekend at his hotel." Turner Broadcasting Senior VP/PR Sal Petruzzi issued a statement and said since this is a "private issue, it's the policy of the company not to discuss personal matters involving our employees." Weber was replaced by Ralph Sheheen for the broadcast (CHARLOTTE OBSERVER, 6/29).

    NOT READING THE NEWS: CABLEFAX DAILY reports FCC Chief Administrative Law Judge Richard Sippel rejected Comcast's request to "supplement the record" in its carriage dispute with MASN with "recent news articles showing low Nielsen ratings for MASN during the first 2 months of the MLB season." Comcast argued that the articles were "'highly relevant' because the RSN had relied on Nielsen ratings to show demand for the net" in Harrisburg, Pennsylvania, and southwest Virginia. But Sippel in an order posted online Friday "agreed with MASN's argument that the articles aren't relevant because the numbers are for the core Baltimore-Washington, DC, area" (CABLEFAX DAILY, 6/29).

    HAMMERIN' HANK: has signed an exclusive content deal with Tiger Woods' instructor to provide a series of instructional videos for the site. Hank Haney will host a branded instructional platform on the site and offer mental and physical tips on the game of golf. Production is expected to begin in the next few months. Haney, who is repped by Octagon, also appeared in a Golf Channel series earlier this year in which he tried to correct the swing of TNT analyst Charles Barkley. is managed by Turner Sports (Jon Show, SportsBusiness Journal)

    NOTES: In N.Y., Larry Brooks wrote NBC "continues to wield a curious amount of influence" over the NHL and Commissioner Gary Bettman. A source said that NBC, which does not pay a rights fees for the league, pressured Bettman to "withdraw the plan to play a second outdoor game in Calgary next season" (N.Y. POST, 6/28)....ESPN VP/Communications Mike Soltys confirmed that ESPN/ABC college football analyst Paul Maguire will "have a reduced role this season." Soltys said that rather than "having a full slate of games," Maguire will "work 'the occasional game and do some studio shows and radio'" (USA TODAY, 6/29).

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