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SBD/Issue 195/Sponsorships, Advertising & Marketing
RCR Struggling On, Off Track As GM Misses $2.5M Payment
Published June 29, 2009
|Childress (r) Hopes To Be Able To Re-Sign
Shell As Sponsor For Harvick Next Season
EGR ALSO DEALING WITH GM: Earnhardt Ganassi Racing President Steve Lauletta said that team officials have met with GM "to go over what GM will be able to provide the team." Lauletta: "We haven't gone into having conversations about 2010 yet, so as of right now we've got to sit down and talk to them and look at our options and kind of determine the best course of action." Lauletta added that the team "continues to search for sponsorship to get Aric Almirola back in some Cup races this season." Driver Martin Truex Jr. is a free agent after this season, but Lauletta said that it "is 'the plan' for Truex's sponsor, Bass Pro Shops, to be with the team next year." Meanwhile, in Norfolk, Dustin Long reports Michael Waltrip Racing has scheduled a July 7 press conference in which it is expected Truex will be "announced as Michael Waltrip's replacement beginning next season" (Norfolk VIRGINIAN-PILOT, 6/29). Lauletta: "If something happened where we didn't re-sign Martin, then we would be having dialogue with Bass Pro on who takes the seat. When, if that time comes, we'll be doing that as quick as we have to" (SCENEDAILY.com, 6/28).
Early Season Success Has Stewart (l)
Contemplating Expanding Team To Three Cars
CUTTING BACK: In Boston, Fluto Shinzawa notes the five-car stable of Roush Fenway Racing (RFR) "must be trimmed to four vehicles for the 2010 season," and Fenway Sports Group Exec VP/Business Development & Motorsports Brian Corcoran said that a "decision should take place by August because of sponsorship obligations." One alternative is for "one of the drivers to switch to Yates Racing," as RFR has an "existing partnership with Yates" (BOSTON GLOBE, 6/29). Meanwhile, JTG/Daugherty Racing co-Owner Tad Geschickter said that the team "will not be able to field a fulltime entry" in the Nationwide Series beyond Friday's Subway Jalapeno 250 at Daytona Int'l Speedway "unless additional sponsorship is found." Geschickter: "We had money to run half the races and we had to make a choice whether to spread those races out or frontload them and hope to get enough money to run the second half." In Charlotte, Jim Utter noted so far "no additional money has been found to sustain driver Michael McDowell's fulltime effort." McDowell currently ranks 11th in the Nationwide Series standings. Geschickter said that his Nationwide team "will still occasionally compete in the second half of the season" (CHARLOTTE OBSERVER, 6/28).