SBD/Issue 195/Sponsorships, Advertising & Marketing

Marketplace Roundup

Wimbledon Win Would Give Murray's
Endorsement Portfolio Significant Boost
In London, Charlene Sweeney noted U.K.-based publicist Max Clifford believes tennis player Andy Murray could make $165M (all figures U.S.) "if he wins at Wimbledon this year." Murray is "one of the highest earners in British sport," with annual sponsorship income around $25M. Murray's sponsorships include a $1.6M-plus deal with Highland Spring mineral water, a deal with RBS worth $1.6M per year and a four-year contract with Fred Perry, "believed to be worth about" $6.6M (LONDON TIMES, 6/28).

PICTURE THIS: In Louisville, Eric Crawford reported Univ. of Kentucky (UK) men's basketball F Darius Miller's picture was featured on a "flyer and in an advertisement" for a local basketball camp. Miller and UK "didn't know his picture was being used," but Miller "might have to sit out a game because of this secondary violation, which UK dutifully reported." Crawford wrote of the NCAA, "The height of hypocrisy from an organization that has turned its athletes into walking billboards and its tournaments into a series of TV timeouts with a little sports action wedged in." Crawford: "Change will not come until players decide they've had enough. The schools will not stand up for them" (Louisville COURIER-JOURNAL, 6/28).

CHARITY CASE: CNBC's Maria Bartiromo reported Lakers G Kobe Bryant will announce a new charitable effort in China with the help of CITIC Securities Int'l Partners CEO Donald Tang, whose "specialty is making grassroots connections between investors in the U.S. and their Chinese counterparts." Tang said Bryant is being honored tomorrow night by the Asia Society Southern California "for his exceptional philanthropic endeavors." Tang: "Both Kobe and I believe this U.S.-China relationship is too important of a relationship to leave it just to the elites and the politicians alone" ("Closing Bell," CNBC, 6/26).

ROUNDUP: Cavaliers Senior VP/Communications Tad Carper said that the team is "hard at work in bringing to market jerseys and T-shirts" featuring Cavaliers C Shaquille O'Neal's name and jersey number, which will be No. 33. The team's Web site Friday began an option to pre-order the items, "which will be available in early July" (CRAINSCLEVELAND.com, 6/26)....Sources said that T'Wolves G Ricky Rubio was dressed by Armani for Thursday's NBA Draft in N.Y. (N.Y. POST, 6/28).

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