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SBD/Issue 193/Sponsorships, Advertising & Marketing
Nike Golfers Sport Livestrong Bags In Support Of Lance's Return
Published June 25, 2009
Nike golfers will wear apparel or carry bags this week with the Livestrong logo to celebrate the scheduled return of Lance Armstrong to the Tour de France, which starts July 4th. At the PGA Tour Travelers Championship outside Hartford, U.S. Open champ Lucas Glover, Stewart Cink, Justin Leonard and others will carry a bright yellow Livestrong bag. Anthony Kim, who plays an RBC-branded bag, will wear a Livestrong shirt during during one round. At the Wegmans LPGA, Amanda Blumenherst, Paige MacKenzie and Ashley Simon will also play from a Livestrong bag. Michelle Wie, who plays a Sony-branded bag, will wear a Livestrong shirt during one round. Nike golfers will also sign a Livestrong bag embroidered with their names that will be auctioned to benefit for the Lance Armstrong Foundation.






