SBD / Issue 193 / Reebok Signs Two Top NHL Prospects

SBD/Issue 193/Sponsorships, Advertising & Marketing

Double Shifting: Reebok Inks Potential Top Two Picks In NHL Draft

Published June 25, 2009

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By Tripp Mickle, Staff Writer, SportsBusiness Journal

Reebok has signed endorsement deals with two of the top prospects in tomorrow's NHL draft, C John Tavares and D Victor Hedman. Reebok's CCM Hockey announced a multi-year agreement with Tavares, who is projected to be the top pick. Tavares will launch a custom CCM signature apparel line in '10. Reebok Hockey signed a multi-year agreement with Hedman. The Swede will have a signature Reebok stick and footwear line that will be sold in his native country.

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