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SBD/Issue 192/Sports Media
Published June 24, 2009
The WALL STREET JOURNAL's Sarah McBride reports Arbitron yesterday indicated that it will "use its Portable People Meter radio-audience measurement device to track TV viewership, vaulting it onto Nielsen Co.'s turf." Arbitron in monitoring viewership "aims to offer more details about who watches various TV shows," and the idea is to use their meters to "track people's TV viewing in bars and other locations outside the home." McBride notes filling advertisers' demands for "as much information as possible on their target customers has become increasingly important for media companies as more ad spending moves online" (WALL STREET JOURNAL, 6/24).
SHOWING ON THE BOXEE: Boxee, a start-up developer of open-source software for consuming online video content via a TV set, last night disclosed it has formed a partnership with MLBAM to provide MLB.TV’s premium-level service through its platform. Users will still need to have a subscription with MLBAM for the video package as they ordinarily would, but the pact creates another distribution and marketing partner for baseball’s interactive arm and allows the online customers to view the out-of-market games on a larger screen. Boxee has gained some industry buzz for creating software that, using a computer connected to a TV, aggregates online video sites into a single platform and allows users to make selections using a remote control (Eric Fisher, SportsBusiness Journal).
Kornheiser Wants To
Do Local Radio
GOING VIRAL: The NBA has surpassed 1 million fans on its official Facebook page, more than triple the number at the start of the '08-09 season. The NBA's Facebook page is the most popular of any sports league on the social networking site, a ranking it also holds on Twitter and YouTube (Eric Fisher, SportsBusiness Journal).