Pacers Seeing Local TV Ratings Skyrocket ESPN Pulls Van Gundy From Knicks Game Marathon Bombing Tops Twitter Rankings Media Notes Why Was Bears-Eagles Flexed To NBC? Attorneys Seek Interim Trustee For CSN Houston Second-Screen Experience Key To Sports Viewing "Bull Durham" Headed To Broadway RFD-TV Delivering Rodeo Atmosphere Media Notes
SBD/Issue 192/Sports Media
In-Market Yankees Games To Be Streamed Live Beginning In July
Published June 24, 2009
MLBAM, YES Network and Cablevision will begin local in-market streaming of live Yankees games on July 8, marking the operational beginning of a historic agreement that advances beyond several years of fruitless pursuit on the issue. The in-market games, available to Cablevision customers who also receive the company's Optimum Online Internet service, will be sold for either $49.95 for the rest of the season or $19.95 for a 30-day period. The product will be limited to the Yankees' defined home broadcasting territory, working in an inverse fashion as the out-of-market packages sold both online and for TV. But with Cablevision TV and Internet service not universally available throughout the Yankees' territory, the effective reach of the new product at the outset will be less. "This is a landmark agreement in that it respects our partners' core business models while enhancing their new business prospects," said YES President & CEO Tracy Dolgin. MLBAM intends to announce a second in-market streaming product next week.