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SBD/Issue 192/Sports Media
Hill Seeking To Add Original Content, Video To FoxSports.com
Published June 24, 2009
|David Hill Says FoxSports.com Needs
More Innovation, More Forward Thinking
MAJOR RENOVATIONS: Hill, who plans to "target men at work," would like to "slot promotional spots on each of the Fox Sports TV telecasts to alert viewers of the online programming and drive them to the site." Hill said that he "hopes to also beef up the fantasy sports area and 'down the road' wants to offer more video coverage of sports at every level." The entire site redesign and inclusion of new video content "could take up to a year to be fully implemented." Fox Sports Interactive Senior VP/Operations Jeff Husvar said that the new site will "roll out beginning in September." Husvar also said the goal from the technical side is to "make the site easier to navigate." Sources said that while the "revamp of the site and its content production will primarily be done in-house, Fox is expected to invest several million dollars in the project" (ADWEEK, 6/22 issue).