SBD/Issue 192/Sponsorships, Advertising & Marketing

Univ. Of Oregon Football Team Unveils Redesigned Nike Uniforms

Univ. Of Oregon Unveils Next Generation
Of Football Uniforms Introduced By Nike
The Univ. of Oregon (UO) yesterday unveiled its "next generation of football uniforms introduced by Nike," according to Rob Moseley of the Eugene REGISTER-GUARD. The team will still have "green, yellow, black and white jerseys, plus pants and helmets in green, black and white," but the "yellow pants and helmets have been replaced by 'steel' models." The "diamond plating and two-toned shoulders of the jerseys" are also gone, replaced by a "monotone look that incorporates the feathered look of the black uniforms Oregon wore against Arizona last season." UO's uniforms "no longer will ... include the yellow-green helmets ... or the yellow pants that offered the option of an intensely bright all-yellow look." The new look is the "fourth major redesign of the last decade for the UO uniforms." Nike Global Creative Dir of Sports Apparel Todd Van Horne: "It is the tradition of uniform change for Oregon. It's what puts it on the map. It's what people continue to talk about." UO TE Ed Dickson said that what the team wanted to retain was the "feathered look on the shoulder pads, which have the dual function of reducing abrasion of the fabric while also ... looking cool." The "wings on the green, yellow and white jerseys replace the diamond-plating look from the 2005 redesign." The new helmets and pants are referred to as "steel, chrome, carbon and silver," and the color is "another departure away from Oregon's traditional green and yellow" (Eugene REGISTER-GUARD, 6/24). In Portland, John Hunt noted the team now has "80 uniform combinations they can wear on any given game day." The "most notable addition has to be the 'carbon fiber-dipped texture' helmet that consists of hundreds of tiny, lightning-bolt shaped elements that create an almost 3-D gray appearance." The color of the "O" decal on the helmet "can change to better match the pants" (OREGONLIVE.com, 6/23).

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