Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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SBD/Issue 192/Sponsorships, Advertising & Marketing
Richard Petty Motorsports Committed To Dodge Through '09
Published June 24, 2009
|RPM Denies Report They Will Put Kahne
In Cars With Toyota Engines By Mid-August
KAHNE & ABLE: Kahne said his victory at Sunday's Toyota/SaveMart 350 "meant a lot" after so many "ups and downs" for RPM. Kahne: "It's a momentum builder, and sometimes you need that kind of stuff to keep growing your company." Kahne added, "I'm happy with Dodge as long as our Dodge engines are getting better and we're making gains with them, and I feel like we have been. I don't know where it will go. I know that Dodge has done a ton for us over the years." ESPN's Newton said of RPM, "Right now, they can go to sponsors and say, 'Look, we're not just an organization out here riding around. We're an organization that can compete for wins.'" ESPN's Dale Jarrett said RPM has "some good sponsorships there with their race cars," and having a driver qualify for the Chase for the Sprint Cup "could help take them to another level." Jarrett: "It could really help them on the momentum side and bring in some more dollars and help them keep the sponsors that are there" ("NASCAR Now," ESPN2, 6/23).
SUPPORT SYSTEM: Richard Childress Racing (RCR) Owner Richard Childress said GM's bankruptcy is "not going to affect our performance." Childress: "We talked about a lot of different things with GM and are very supportive of them on the track and off the track. I just see some great things for General Motors in the future." He added the bankruptcy is "not going to affect our technology." Childress: "We may have to do other things a little differently, but when it comes to our performance and giving our sponsors their return on investment, it's not going to affect any of our sponsors, either." However, when asked if GM made a scheduled June 15 payment to the team, Childress said, "That's personal. I didn't ask you if you got your paycheck this week" (SI.com, 6/23).