SBD/Issue 192/Sponsorships, Advertising & Marketing

Marketplace Roundup

Glover Adorned With Nine Nike Logos,
Plus Clubs, Balls, During U.S. Open Win
CNBC.com's Darren Rovell noted U.S. Open champion Lucas Glover during the tournament was adorned with nine Nike logos, in addition to his Nike clubs and balls, and Glover said of his endorsement deal, "Two and [a] half years ago, Nike and I got together and decided that's what I wanted to do and that's the equipment I wanted to play and they've been great. Their marketing and everything is top notch. They are [a] huge company. They do a great job helping us out and we help them out by getting their product out there." When asked if Nike has told him he will be featured in marketing following his U.S. Open win, Glover said, "I hope they'll use me." He added the Open win "probably helped" in that regard. Meanwhile, Glover said of the prototype Nike putter he used, "It's a great putter. I think they're getting ready to start the big release and it should be a popular item" (CNBC.com, 6/23).

DRIVING FOR SHOW: Golf Channel’s Adam Barr reported Lexus, a USGA corporate sponsor, is “not carrying the same burdens as other big car companies … judging by its presentation” at the U.S. Open. Lexus Division VP/Marketing David Nordstrom: “It’s been a great partnership with us with the USGA. We really want to find things that are really aligned with our customers and potential customers with Lexus. USGA and golf is that something our owners are very passionate about, and so it’s a quality organization and it really fits with our pursuit of perfection” (“Golf Central,” Golf Channel, 6/23).

PITCHING NEW DESIGNS: Nike yesterday released "teaser images" of its new home jerseys for EPL club Manchester United for the '09-10 season, which Nike will officially launch on July 1. The images are "in semi-darkness, and reveal little about the new design," but a "black 'v-shape' stripe features on the shirt's chest, which also features a black round-neck collar." The stripe is "reminiscent of shirts worn by Manchester United during the 1908-09 season." The socks are "black but appear to have a red V stretching around the back, similar to the V on the front of the shirt," while the white shorts "have a thick red stripe running down the outside" (TELEGRAPH.co.uk, 6/23). Meanwhile, Newcastle United has unveiled their away jerseys for their first season in the English Football League Championship, and fans "might be wishing the club had retained their unobtrusive plain blue second kit." The two-tone yellow shirts from adidas have "already received criticism" from fans (TELEGRAPH.co.uk, 6/23).

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