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SBD/Issue 192/Sponsorships, Advertising & MarketingPrint All
RPM Denies Report They Will Put Kahne
In Cars With Toyota Engines By Mid-August
KAHNE & ABLE: Kahne said his victory at Sunday's Toyota/SaveMart 350 "meant a lot" after so many "ups and downs" for RPM. Kahne: "It's a momentum builder, and sometimes you need that kind of stuff to keep growing your company." Kahne added, "I'm happy with Dodge as long as our Dodge engines are getting better and we're making gains with them, and I feel like we have been. I don't know where it will go. I know that Dodge has done a ton for us over the years." ESPN's Newton said of RPM, "Right now, they can go to sponsors and say, 'Look, we're not just an organization out here riding around. We're an organization that can compete for wins.'" ESPN's Dale Jarrett said RPM has "some good sponsorships there with their race cars," and having a driver qualify for the Chase for the Sprint Cup "could help take them to another level." Jarrett: "It could really help them on the momentum side and bring in some more dollars and help them keep the sponsors that are there" ("NASCAR Now," ESPN2, 6/23).
SUPPORT SYSTEM: Richard Childress Racing (RCR) Owner Richard Childress said GM's bankruptcy is "not going to affect our performance." Childress: "We talked about a lot of different things with GM and are very supportive of them on the track and off the track. I just see some great things for General Motors in the future." He added the bankruptcy is "not going to affect our technology." Childress: "We may have to do other things a little differently, but when it comes to our performance and giving our sponsors their return on investment, it's not going to affect any of our sponsors, either." However, when asked if GM made a scheduled June 15 payment to the team, Childress said, "That's personal. I didn't ask you if you got your paycheck this week" (SI.com, 6/23).
Sharapova Says Non-White Clothing Would
Add Spark Of Fun To Wimbledon Tradition
FASHION WEEK: REUTERS' Sonia Oxley noted there has been "much discussion about the merits of women's tennis," and treating Wimbledon like "London Fashion Week simply adds weight to the view that the ladies' game is a fluffy waste of space." But it is "not just the women who have caught the bug and perhaps we should be grateful that the players even bother about their appearance." There are "few men who could sling a gold and white bag casually over their shoulder and not look daft," and Roger Federer, who unveiled the bag Monday, is "not one of them." Oxley: "What is he thinking? The blazer a few years ago just about passed for dapper, the RF logo is a good marketing tool but this year's military-style jacket and the bizarre waistcoat are the kind of items better suited to the fancy dress box" (REUTERS, 6/23). SI.com's Jon Wertheim wrote of Federer, "The man can play tennis, but he could stand to work on his accessorizing" (SI.com, 6/23). N.Y. MAGAZINE's Amy Odell wrote the outfit is "strange," but Federer has "merely figured out what many a diva before him has known for years: Nothing says 'Look at me!' quite like an all-white suit with shiny gold accents." Odell: "What Federer's outfit may lack in game, it makes up for in soul" (NYMAG.com, 6/23).
Djokovic Brings Serbia Open
Candy Bar To ESPN Interview
DJOKERS WILD: Novak Djokovic following his second-round match today was interviewed by ESPN, and the net's Patrick McEnroe held up a candy bar from the Serbia Open, which Djokovic's family "helped put that together." McEnroe began eating the candy bar and Djokovic said, "You've never tried anything similar to that." McEnroe said the bar was "pretty tasty." Djokovic: "I'm going to supply you each day with that. My uncle, which is the Tournament Director of the Serbia Open, brought from Serbia a bunch of those candies." McEnroe noted that Djokovic also had his own branded water at the Serbia Open. Djokovic: "I was feeling for the players who were playing at the event because everything was 'Novak, Novak'" ("Wimbledon," ESPN2, 6/24).
When the NBA signed Panini to a four-year deal as its exclusive trading-card licensee early this year, the question around the industry was how the Italian company was going to support its investment with player signings, since most renowned NBA players are already affiliated with card/memorabilia companies like former NBA licensees Upper Deck and Topps. Panini will answer that question today by introducing five rookie endorsers; all of whom will be selected in tomorrow's NBA Draft: Blake Griffin (Oklahoma), Tyler Hansbrough (North Carolina), Jordan Hill (Arizona), Brandon Jennings (Lottomatica Virtus Roma, Italy) and Hasheem Thabeet (UConn). All will be featured in '09-10 Panini NBA card products, and in packaging and advertisements. The signings will be unveiled this afternoon at the NBA Store in N.Y. Autograph cards from these five players will be featured in Panini's first line of NBA products.
Univ. Of Oregon Unveils Next Generation
Of Football Uniforms Introduced By Nike
Glover Adorned With Nine Nike Logos,
Plus Clubs, Balls, During U.S. Open Win
DRIVING FOR SHOW: Golf Channel’s Adam Barr reported Lexus, a USGA corporate sponsor, is “not carrying the same burdens as other big car companies … judging by its presentation” at the U.S. Open. Lexus Division VP/Marketing David Nordstrom: “It’s been a great partnership with us with the USGA. We really want to find things that are really aligned with our customers and potential customers with Lexus. USGA and golf is that something our owners are very passionate about, and so it’s a quality organization and it really fits with our pursuit of perfection” (“Golf Central,” Golf Channel, 6/23).
PITCHING NEW DESIGNS: Nike yesterday released "teaser images" of its new home jerseys for EPL club Manchester United for the '09-10 season, which Nike will officially launch on July 1. The images are "in semi-darkness, and reveal little about the new design," but a "black 'v-shape' stripe features on the shirt's chest, which also features a black round-neck collar." The stripe is "reminiscent of shirts worn by Manchester United during the 1908-09 season." The socks are "black but appear to have a red V stretching around the back, similar to the V on the front of the shirt," while the white shorts "have a thick red stripe running down the outside" (TELEGRAPH.co.uk, 6/23). Meanwhile, Newcastle United has unveiled their away jerseys for their first season in the English Football League Championship, and fans "might be wishing the club had retained their unobtrusive plain blue second kit." The two-tone yellow shirts from adidas have "already received criticism" from fans (TELEGRAPH.co.uk, 6/23).