SBD/Issue 192/Franchises

76ers Will Return To Old Logo, Color Scheme, For Upcoming Season

The 76ers have changed their primary logo and color scheme, returning to their traditional basketball logo and a red, white and blue color scheme. The basketball logo was last used during the '96-97 season, and the change is the first major logo tweak since the '97-98 season, when it was modernized to incorporate black, silver and gold into a stylized "76ers" wordmark. The team will introduce a new secondary logo and wordmark at a later date and will unveil a new court design and uniforms later this summer (76ers). 76ers Owner Ed Snider said the primary logo "evokes some of this franchise's proudest moments." Snider: "We also made this change because we understood how much this logo means to our fans, the franchise, and to our city." 76ers GM Ed Stefanski said that the team "reached out to fans and received an 'overwhelming' response to return to the old logo and uniforms." In Philadelphia, Kate Fagan notes the team yesterday "launched a 'T-Shirt Tour,' sending a double-decker bus, tossing T-shirts courtesy of adidas, through the city and into the suburbs" (PHILADELPHIA DAILY NEWS, 6/24).

PLENTY OF WORK TO DO: In Philadelphia, John Gonzalez writes the 76ers have "hit the metaphorical reset button on a franchise that desperately needs a fresh start." But the franchise still has "some kinks to work out, and they still have some fans to woo -- relaunch or no relaunch." The "new/old uniforms will certainly look better," but clothes "don't make the man" (PHILADELPHIA INQUIRER, 6/24).

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