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On the eve of the 2009 X Games in Los Angeles, we’ll examine where the action sports industry is mining growth in sponsorship and its fan base. Whether it’s stateside or at an event overseas, BMX or skateboards, where have action sports found the most traction and the biggest inroads for increasing business? Along the way, we’ll explore the latest ways sponsors are aligning with the sports and activating around events and athletes, and how the industry is using new media to build deeper connections with fans. Publishing Date: July 20 Close: July 6 Materials Close: July 8.
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