SBD/Issue 189/Sports Media

Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts (THE DAILY).

TELECAST
DATE
NET
TIME
RAT.
NHL Playoffs: Stanley Cup Finals:
Penguins-Red Wings: Game Seven
6/12
NBC
8:15-11:00pm
4.3/8
NCAA Track & Field:
Men's, Women's Outdoor Championships
6/13
CBS
1:00-3:00pm
0.7/2
PGA Tour: St. Jude Championship:
Third Round
6/13
CBS
3:00-6:00pm
1.3/4
MLB: (regional)
6/13
Fox
4:07-7:17pm
2.3/6
Alli AMA Motocross (taped)
6/13
NBC
4:30-6:00pm 
0.5/-
NBA Finals: Lakers-Magic: Game Five
6/14
ABC
8:02-10:44pm
8.0/14
PGA Tour: St. Jude Championship:
Third Round
6/14
CBS
3:00-7:06pm
1.8/5
Alli Dew Tour: China Invitational (taped)
6/14
NBC
 4:30-6:00pm
0.4/-
TELECAST
DATE
NET
TIME
U.S.
CABLE
VIEWERS (000)
MLB: Rays-Yankees
6/8
ESPN
7:00-9:46pm
1.1
1.3
1,615
MLB: Yankees-Red Sox
6/10
ESPN
7:00-10:34pm
1.1
1.3
1,726
College World Series:
Arkansas-Cal State Fullerton
6/13
ESPN
2:00-5:28pm
0.7
0.8
968
College World Series: Virginia-LSU
6/13
ESPN
7:00-10:52pm
1.0
1.2
1,704
NASCAR Nationwide Series:
Meijer 300
6/13
ESPN2
8:30-11:30pm
1.0
1.2
1,490
Boxing: WBO Welterweight Championship: Cotto-Clottey
6/13
HBO
2:00-4:06pm
1.0
n/a
1,622
MLB: Cardinals-Indians
6/14
ESPN
8:00-10:17pm
1.1
1.3
1,622
College World Series:
North Carolina-Arizona State
6/14
ESPN
2:00-5:41pm
0.8
0.9
1,110
College World Series:
Texas-Southern Miss
6/14
ESPN2
7:00-10:52pm
0.6
0.7
958
NASCAR Sprint Cup: LifeLock 400
6/14
TNT
1:59-4:58pm
3.3
3.8
5,118

DIAMOND DAYS: Rogers Sportsnet is averaging 352,300 viewers per game for Blue Jays broadcasts so far this season, up 15% over 282,000 viewers at the same point last year (Rogers)....YES Network drew 681,000 viewers for the June 11 Yankees-Red Sox game, marking the net's most-viewed telecast since drawing 715,000 for Yankees-Rangers in August '08 (YES)....CSN Philadelphia earned a 9.7 local rating for the June 11 Phillies-Mets game, marking the highest-rated Phillies game on the net since a 10.5 rating for Braves-Phillies in September '07 (CSN)....WGN-AM radio's Arbitron ratings for Cubs games were down in the month of May in the 25-54 demo, averaging a 2.8 during Monday-Sunday, down from a 3.0 last year. That number bumped the station down to a tie for 16th place in the Chicago market, compared with 14th place in April (CHICAGO SUN-TIMES, 6/19).

BACK HOME IN OMAHA: Through eight games of the NCAA Men's College World Series, ESPN is averaging a 1.0 cable rating and 1.278 million viewers, up from a 0.8 rating and 955,000 viewers from the same point in '08. ESPN2 is averaging a 0.7 cable rating and 897,000 viewers, even in ratings, but up from 853,000 viewers last year at this point (ESPN).

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