SBD/Issue 189/Sponsorships, Advertising & Marketing

Jets Will Wear Atlantic Health Patch On Practice Jerseys

The Jets during training camp this summer "will be wearing a small 'Atlantic Health' patch" on their practice jerseys, according to Rich Cimini of the N.Y. DAILY NEWS. Atlantic Health also is the naming-rights sponsor of the team's $75M training facility in Florham Park, New Jersey, which opened last September. Terms of the uniform-patch agreement "were undisclosed." The Jets have also "pounced on another new revenue-generating option available for NFL teams -- affiliation with state lotteries." The Jets "made the deal with the New Jersey state lottery that could result in $1[M] in revenue for the team." The Jets will have their team logo on New Jersey lottery tickets (N.Y. DAILY NEWS, 6/19).

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