Alli Names Adio Footwear's Chris Miller Chief Creative Dir

By Tripp Mickle, Staff Writer, SportsBusiness Journal

Alli, the company behind the Dew Tour, has named NBC on-air analyst and Adio Footwear founder CHRIS MILLER its Chief Creative Dir. Miller will oversee Alli's digital, consumer products and creative functions. He brings two decades of action sports experience to the job. He is currently a partner in Signal Snowboards. He will be based in Carlsbad, California, and will build an Alli staff and office there.