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SBD/Issue 187/Sponsorships, Advertising & Marketing
L.A. Retailers Report Record Sales For Lakers Championship Gear
Published June 17, 2009
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| L.A. Retailers Reporting Record Sales For Lakers NBA Championship Gear |
PAYING FOR THE PARADE: L.A. Mayor Antonio Villaraigosa Monday said that "private donors have pledged to pay the estimated $900,000 cost of providing police and fire protection and city street services" for today's Lakers championship parade, "ensuring that no tax dollars will be necessary." In L.A., Willon & Winton report AEG President & CEO Tim Leiweke "took the most active role in raising donations," adding to the $1M in parade costs that the Lakers and AEG "had already pledged to pay." Villaraigosa "dismissed those who would criticize the city for hosting a parade for a lucrative sports franchise and wealthy athletes when families are struggling and city employees are facing furloughs." Villaraigosa: "If we hadn't had a parade, you'd have had a whole bevy of other people criticizing. How could we do that?" Willon & Winton note today's parade will begin at Staples Center at 11:00am PT and end at the L.A. Coliseum, where a rally will be held that opens to fans at 9:30am (L.A. TIMES, 6/17). Villaraigosa said of the parade, "Come on, people. This is what cities do" (USA TODAY, 6/17).







