Chivas USA, General Mills Announce Multi-Year Sponsorship Deal

By Tripp Mickle, Staff Writer, SportsBusiness Journal

MLS Chivas USA today announced a multi-year sponsorship agreement with General Mills. The food company best known for cereals like Cheerios will be able to activate at Chivas USA games and grassroots community events, including Chivas at the Park, MLS Futbolito and others. General Mills joins a lengthy list of Chivas USA partners that includes Frazee Paint, adidas, Athletes’ Performance, Best Mexico, Chilean Avocado Importers Association, Clamato, Corona, The Disneyland Resort, The Home Depot, Honda, MetroPCS, Nestlé Delicias, State Farm Insurance and Time Warner Cable.