SBD / Issue 183 / NetJets Tops Belmont TV Sponsor Exposure

SBD/Issue 183/Sponsorships, Advertising & Marketing

NetJets Tops Sponsor Exposure For Belmont Stakes Telecast On ABC

Published June 11, 2009

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NetJets generated 2 minutes, 19 seconds (2:19) of legible exposure during Saturday's Belmont Stakes coverage on ABC, doubling that of second place finisher Under Armour, according to Connecticut-based Sponsorship Research Int'l (SRi). NetJets derived Belmont exposure from logo placement on jockey apparel including pants, hats and shirts, besting Under Armour, which generated 1:01 of exposure. Meanwhile, NetJets totaled 5:33 of exposure throughout the '09 Triple Crown, surpassing last year's level by nearly 2 minutes (SRi).

BELMONT STAKES SPONSOR EXPOSURE ON ABC
SPONSOR
LEGIBILITY (MM:SS)
% OF BROADCAST
NetJets
2:19
3.6%
Under Armour
1:01
0.7%
Dime
0:15
0.4%
Three Chimneys
0:10
0.3%
Emirates
0:03
0.1%
Equibase
0:03
0.1%
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