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  • Market Watch: Louisville, Baltimore Top Belmont Stakes MMs

    For the race portion of the Preakness Stakes on ABC from 5:30-7:00pm ET, Louisville topped all Nielsen metered markets (MMs) for the third straight year. Most markets had year-over-year declines from last year's race, which had Big Brown's attempt at winning the Triple Crown. However, compared to '07, which was the last time a horse was not going for the Triple Crown, most markets saw gains in local ratings. Looking at '04-09, Louisville, Memphis and Orlando-Daytona Beach have been the most volatile markets, while Detroit, Boston and Milwaukee have been the most stable. The chart below lists MM ratings for the race portion of the Belmont Stakes since '04 (THE DAILY).

    BELMONT STAKES RACE SEGMENT METERED-MARKET RATINGS TREND
    RK
    MARKET (SIZE)
    '09
    '08*
    '07
    '06
    '05
    '04*
    1
    Louisville (50)
    14.6
    18.3
    8.0
    6.5
    11.0
    24.3
    2
    Baltimore (26)
    8.2
    13.1
    5.2
    4.5
    7.5
    24.1
    3
    Albuquerque-Santa Fe (44)
    7.9
    11.5
    1.9
    2.9
    6.0
    10.6
    4
    Orlando-Daytona Beach (19)
    7.7
    16.2
    5.0
    6.3
    8.0
    20.1
    5
    Ft. Myers-Naples (62)
    7.4
    12.8
    4.5
    6.4
    8.8
    21.1
    6t
    Oklahoma City (45)
    7.0
    10.6
    3.4
    4.7
    6.7
    20.6
    6t
    Richmond (58)
    7.0
    14.0
    4.7
    2.6
    5.6
    16.9
    8
    Tulsa (61)
    6.9
    9.2
    5.1
    4.2
    5.2
    13.2
    9
    New York (1)
    6.7
    11.9
    3.9
    5.8
    9.9
    20.7
    10t
    Knoxville (59)
    6.5
    11.9
    1.8
    3.0
    9.7
    18.2
    10t
    Las Vegas (42)
    6.5
    11.1
    4.5
    4.0
    6.0
    15.3
    12
    Pittsburgh (23)
    6.3
    10.3
    5.2
    3.5
    4.5
    19.9
    13
    West Palm Beach (38)
    5.9
    14.6
    5.8
    5.4
    11.1
    23.1
    14
    Hartford & New Haven (30)
    5.8
    10.0
    4.9
    5.1
    9.6
    18.6
    15
    Norfolk (43)
    5.7
    10.0
    2.8
    2.9
    6.3
    14.7
    16t
    Philadelphia (4)
    5.6
    11.5
    4.1
    4.9
    10.2
    28.1
    16t
    Portland (22)
    5.6
    5.9
    1.8
    2.6
    4.9
    13.7
    18t
    Chicago (3)
    5.5
    7.4
    3.1
    4.0
    3.9
    11.3
    18t
    Milwaukee (35)
    5.5
    3.8
    4.6
    3.0
    6.4
    13.2
    20t
    Birmingham (40)
    5.4
    9.2
    3.8
    3.3
    4.1
    9.0
    20t
    Nashville (29)
    5.4
    9.9
    3.0
    2.8
    6.4
    16.8
    20t
    Tampa-St. Pete (13)
    5.4
    10.5
    3.9
    3.8
    8.4
    19.3
    23
    Cincinnati (34)
    5.3
    10.5
    4.3
    4.3
    5.3
    16.2
    24t
    Atlanta (8)
    5.1
    11.7
    3.6
    3.7
    3.3
    13.9
    24t
    Buffalo (51)
    5.1
    10.7
    4.1
    7.1
    9.0
    17.9
    24t
    Detroit (11)
    5.1
    6.2
    3.5
    4.2
    7.6
    14.9
    27t
    Cleveland-Akron (17)
    4.8
    9.5
    5.8
    4.8
    8.2
    14.2
    27t
    Dayton (64)
    4.8
    12.6
    3.6
    3.9
    5.4
    12.7
    29t
    Austin (49)
    4.7
    10.2
    4.3
    2.9
    4.5
    13.5
    29t
    Jacksonville (47)
    4.7
    10.1
    2.5
    3.2
    9.5
    17.0
    29t
    New Orleans (53)
    4.7
    8.6
    n/a
    n/a
    5.2
    16.4
    32t
    Boston (7)
    4.6
    6.3
    3.6
    4.2
    6.4
    14.4
    32t
    Kansas City (31)
    4.6
    7.7
    3.3
    2.8
    3.4
    14.1
    32t
    Memphis (48)
    4.6
    6.7
    1.5
    2.7
    6.2
    12.3
    32t
    Raleigh-Durham (27)
    4.6
    9.6
    2.4
    2.8
    3.6
    13.0
    32t
    San Antonio (37)
    4.6
    7.5
    4.0
    3.6
    3.7
    16.0
    32t
    Washington, DC (9)
    4.6
    11.4
    3.1
    4.2
    6.8
    18.0
    38t
    Columbus (32)
    4.5
    10.2
    4.4
    4.0
    4.9
    13.9
    38t
    Indianapolis (25)
    4.5
    10.9
    5.7
    4.6
    5.9
    11.7
    40
    Dallas-Ft. Worth (5)
    4.1
    8.6
    2.5
    3.4
    4.4
    13.6
    41
    Sacramento (20)
    4.0
    8.9
    1.7
    2.5
    3.2
    10.6
    42
    Phoenix (12)
    3.9
    9.0
    4.4
    3.6
    4.0
    13.6
    43t
    Denver (18)
    3.8
    7.8
    3.5
    3.2
    4.7
    14.1
    43t
    Miami-Ft. Lauderdale (16)
    3.8
    11.3
    2.9
    3.3
    4.9
    12.3
    45
    Los Angeles (2)
    3.7
    7.4
    2.7
    2.8
    3.4
    11.7
    46t
    Greenville-Spartanburg (36)
    3.6
    11.1
    2.8
    2.1
    4.6
    13.6
    46t
    Providence (52)
    3.6
    6.1
    2.3
    2.0
    6.1
    13.5
    48
    Minneapolis-St. Paul (15)
    3.4
    8.1
    2.0
    1.9
    5.2
    11.3
    49t
    San Diego (28)
    3.2
    6.6
    1.6
    2.1
    4.9
    12.0
    49t
    Seattle-Tacoma (14)
    3.2
    6.7
    4.0
    2.8
    4.7
    9.9
    49t
    St. Louis (21)
    3.2
    7.4
    2.4
    4.4
    11.6
    17.9
    52t
    Greensboro-Winston-Salem (46)
    3.1
    6.6
    2.3
    1.9
    5.1
    13.1
    52t
    San Francisco-Oakland-San Jose (6)
    3.1
    5.4
    2.0
    2.1
    3.7
    13.9
    54t
    Houston (10)
    2.9
    7.1
    3.1
    2.6
    4.0
    15.0
    54t
    Salt Lake City (33)
    2.9
    6.2
    2.8
    2.5
    3.8
    12.6
    56
    Charlotte (24)
    2.6
    9.3
    2.5
    1.8
    2.7
    10.3


    NOTES: Race aired on NBC in '05 and '04. New Orleans ratings unavailable in '07 and '06 due to Hurricane Katrina. Volatile/stable market trends from '04-09 based on standard deviation. * = Race had a horse attempting to win Triple Crown.

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