Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/Issue 181/The Back of the BookPrint All
For the race portion of the Preakness Stakes on ABC from 5:30-7:00pm ET, Louisville topped all Nielsen metered markets (MMs) for the third straight year. Most markets had year-over-year declines from last year's race, which had Big Brown's attempt at winning the Triple Crown. However, compared to '07, which was the last time a horse was not going for the Triple Crown, most markets saw gains in local ratings. Looking at '04-09, Louisville, Memphis and Orlando-Daytona Beach have been the most volatile markets, while Detroit, Boston and Milwaukee have been the most stable. The chart below lists MM ratings for the race portion of the Belmont Stakes since '04 (THE DAILY).BELMONT STAKES RACE SEGMENT METERED-MARKET RATINGS TRENDRKMARKET (SIZE)'09'08*'07'06'05'04*1Louisville (50)14.618.38.06.511.024.32Baltimore (26)18.104.22.168.57.524.13Albuquerque-Santa Fe (44)7.922.214.171.124.010.64Orlando-Daytona Beach (19)7.716.25.06.38.020.15Ft. Myers-Naples (62)7.4126.96.36.199.821.16tOklahoma City (45)7.010.63.44.76.720.66tRichmond (58)7.014.04.72.65.616.98Tulsa (61)188.8.131.52.25.213.29New York (1)6.7184.108.40.206.920.710tKnoxville (59)6.511.91.83.09.718.210tLas Vegas (42)6.511.14.54.06.015.312Pittsburgh (23)6.310.35.23.54.519.913West Palm Beach (38)5.9220.127.116.111.123.114Hartford & New Haven (30)5.810.04.95.19.618.615Norfolk (43)5.710.02.82.96.314.716tPhiladelphia (4)5.618.104.22.1680.228.116tPortland (22)22.214.171.124.64.913.718tChicago (3)126.96.36.199.03.911.318tMilwaukee (35)188.8.131.52.06.413.220tBirmingham (40)184.108.40.206.34.19.020tNashville (29)5.49.93.02.86.416.820tTampa-St. Pete (13)5.410.53.93.88.419.323Cincinnati (34)5.310.54.34.35.316.224tAtlanta (8)220.127.116.11.73.313.924tBuffalo (51)18.104.22.168.19.017.924tDetroit (11)22.214.171.124.27.614.927tCleveland-Akron (17)126.96.36.199.88.214.227tDayton (64)4.8188.8.131.52.412.729tAustin (49)4.710.24.32.94.513.529tJacksonville (47)4.710.12.53.29.517.029tNew Orleans (53)4.78.6n/an/a5.216.432tBoston (7)184.108.40.206.26.414.432tKansas City (31)220.127.116.11.83.414.132tMemphis (48)18.104.22.168.76.212.332tRaleigh-Durham (27)22.214.171.124.83.613.032tSan Antonio (37)4.67.54.03.63.716.032tWashington, DC (9)4.6126.96.36.199.818.038tColumbus (32)4.510.24.44.04.913.938tIndianapolis (25)4.510.95.74.65.911.740Dallas-Ft. Worth (5)188.8.131.52.44.413.641Sacramento (20)4.08.91.72.53.210.642Phoenix (12)3.99.04.43.64.013.643tDenver (18)184.108.40.206.24.714.143tMiami-Ft. Lauderdale (16)3.8220.127.116.11.912.345Los Angeles (2)18.104.22.168.83.411.746tGreenville-Spartanburg (36)3.622.214.171.124.613.646tProvidence (52)126.96.36.199.06.113.548Minneapolis-St. Paul (15)3.48.12.01.95.211.349tSan Diego (28)188.8.131.52.14.912.049tSeattle-Tacoma (14)3.26.74.02.84.79.949tSt. Louis (21)184.108.40.206.411.617.952tGreensboro-Winston-Salem (46)220.127.116.11.95.113.152tSan Francisco-Oakland-San Jose (6)3.15.42.02.13.713.954tHouston (10)18.104.22.168.64.015.054tSalt Lake City (33)22.214.171.124.53.812.656Charlotte (24)126.96.36.199.82.710.3
NOTES: Race aired on NBC in '05 and '04. New Orleans ratings unavailable in '07 and '06 due to Hurricane Katrina. Volatile/stable market trends from '04-09 based on standard deviation. * = Race had a horse attempting to win Triple Crown.