TNT Announces Sprint Cup Presence With E-Mailed Video

By Michael Smith, Staff Writer, SportsBusiness Journal

Click To Watch "Race Buddy" Signal End To Fox' 13-Race Sprint Cup Schedule

TNT's NASCAR mascot, "Race Buddy," signaled the end of Fox' 13-race Sprint Cup schedule by dropping a manhole cover on "Digger's" trackside home in a video that was e-mailed on Sunday. The video included tune-in information for last Sunday's Pocono 500 race, which was the first of six straight Sprint Cup events on TNT. The video was part of an e-mail blast to viewers who followed the race on NASCAR.com's "Race Buddy" feature, a free enhancement that offers four unique camera angles. The manhole cover on "Digger's" gopher hole signified the end of Fox' schedule and was not intended to be a shot at the Fox mascot.