IOC To Launch Digital Olympic Channel Bears Reorganize Business Staff Sources: NFL Hiring Tom Coughlin PGA Championship Not Moving From Charlotte MLS, SeatGeek Announce Partnership Bach Confident Rio Will Work Out Kinks ICC Match In Ohio Could Draw 80,000 Target Leaving Chip Ganassi's IndyCar Team Puma Planning For Bolt After Retirement Twitter Hoping Sports Help Future Financials
SBD/Issue 181/Sponsorships, Advertising & Marketing
Richard Petty Motorsports Lays Off Nine Employees, Cuts Salaries
Published June 9, 2009
I AM A REAL AMERICAN? NASCAR driver Brian Vickers appeared on Fox Business' "America's Nightly Scoreboard" last night where he participated in a roundtable discussion of the future of the auto industry and what happens if Americans stop buying American-made cars. Vickers: "It depends on how you define American cars. … That line is very blurred these days. I do drive for Toyota. But the Toyota Camry … is the only car in NASCAR that's built in the U.S. So where does that leave us? Five million Camrys have been built in the U.S. and 14 million Toyota vehicles have been built in the U.S. They employ 160,000 workers -- Toyota and the dealers -- in the U.S. and they've invested over $32(B) in the U.S." Vickers added the car companies "have got to market." He said NASCAR is a "very effective marketing tool, as a matter of fact. ... These companies have still got to support marketing activities, whether it's sports or not" ("America's Nightly Scoreboard," Fox Business, 6/8).