WGC Event To Honor Thursday Grounds McCarver To Call Cardinals Games On FS Midwest Manziel Signs With Nike Ahead Of NFL Draft WNBA, Players Agree To Eight-Year CBA New SXsports Event Set To Debut Warriors, Men's Wearhouse Offer Sport Coats Beckham To Star In Jaguar Ads In China MLS Red Bulls, MSG Extend TV Deal Harold
Upcoming Conferences and Events
SBD/Issue 181/Sponsorships, Advertising & Marketing
Richard Petty Motorsports Lays Off Nine Employees, Cuts Salaries
Published June 9, 2009
I AM A REAL AMERICAN? NASCAR driver Brian Vickers appeared on Fox Business' "America's Nightly Scoreboard" last night where he participated in a roundtable discussion of the future of the auto industry and what happens if Americans stop buying American-made cars. Vickers: "It depends on how you define American cars. … That line is very blurred these days. I do drive for Toyota. But the Toyota Camry … is the only car in NASCAR that's built in the U.S. So where does that leave us? Five million Camrys have been built in the U.S. and 14 million Toyota vehicles have been built in the U.S. They employ 160,000 workers -- Toyota and the dealers -- in the U.S. and they've invested over $32(B) in the U.S." Vickers added the car companies "have got to market." He said NASCAR is a "very effective marketing tool, as a matter of fact. ... These companies have still got to support marketing activities, whether it's sports or not" ("America's Nightly Scoreboard," Fox Business, 6/8).